24jun2009
cannes lions 2009
cannes lions 2009

Cannes Lions 2009 - Бронзовые призеры в номинации Outdoor Lions (часть 4)

Автор: Надежда Анатольева

EXPLORER

  1 of 3 Campaign
Type of Entry: Point of Purchase
Category: Point of Purchase: Small Scale
Title: EXPLORER
Advertiser/Client: NIKON SINGAPORE
Product/Service: NIKON S60 CAMERA
Entrant Company: EURO RSCG SINGAPORE, SINGAPORE
Advertising Agency: EURO RSCG SINGAPORE, SINGAPORE
Executive Creative Director: Victor Ng
Creative Director: Victor Ng
Copywriter: Victor Ng/Stephen Kyriakou
Account Supervisor: Mark Ho
Art Director: Lee Hsueh Ling
Illustrator: Ricky Haryadi
Photographer: Jeremy Wong
VOYEURS

  2 of 3 Campaign
Type of Entry: Point of Purchase
Category: Point of Purchase: Small Scale
Title: VOYEURS
Advertiser/Client: NIKON SINGAPORE
Product/Service: NIKON S60 CAMERA
Entrant Company: EURO RSCG SINGAPORE, SINGAPORE
Advertising Agency: EURO RSCG SINGAPORE, SINGAPORE
Executive Creative Director: Victor Ng
Creative Director: Victor Ng
Copywriter: Victor Ng/Stephen Kyriakou
Account Supervisor: Mark Ho
Art Director: Lee Hsueh Ling
Illustrator: Ricky Haryadi
Photographer: Jeremy Wong
HOTEL

  3 of 3 Campaign
Type of Entry: Point of Purchase
Category: Point of Purchase: Small Scale
Title: HOTEL
Advertiser/Client: NIKON SINGAPORE
Product/Service: NIKON S60 CAMERA
Entrant Company: EURO RSCG SINGAPORE, SINGAPORE
Advertising Agency: EURO RSCG SINGAPORE, SINGAPORE
Executive Creative Director: Victor Ng
Creative Director: Victor Ng
Copywriter: Victor Ng/Stephen Kyriakou
Account Supervisor: Mark Ho
Art Director: Lee Hsueh Ling
Illustrator: Ricky Haryadi
Photographer: Jeremy Wong
ALCOHOLIC

  1 of 4 Campaign
Type of Entry: Point of Purchase
Category: Point of Purchase: Small Scale
Title: ALCOHOLIC
Advertiser/Client: STICHTING GEHEIM GEWELD
Product/Service: CHARITY
Entrant Company: SAATCHI & SAATCHI AMSTERDAM, THE NETHERLANDS
Advertising Agency: SAATCHI & SAATCHI AMSTERDAM, THE NETHERLANDS
Executive Creative Director: Magnus Olsson
Creative Director: Magnus Olsson
Copywriter: Avinash Sampath
Account Manager: Maryse Van Der Velde
Account Supervisor: Marieke De Groot
Art Director: Tim Bishop
Other Credits: Jeroen Wartenbergh
ADDICT

  2 of 4 Campaign
Type of Entry: Point of Purchase
Category: Point of Purchase: Small Scale
Title: ADDICT
Advertiser/Client: STICHTING GEHEIM GEWELD
Product/Service: CHARITY
Entrant Company: SAATCHI & SAATCHI AMSTERDAM, THE NETHERLANDS
Advertising Agency: SAATCHI & SAATCHI AMSTERDAM, THE NETHERLANDS
Executive Creative Director: Magnus Olsson
Creative Director: Magnus Olsson
Copywriter: Avinash Sampath
Account Manager: Maryse Van Der Velde
Account Supervisor: Marieke De Groot
Art Director: Tim Bishop
Other Credits: Jeroen Wartenbergh
SUICIDE

  3 of 4 Campaign
Type of Entry: Point of Purchase
Category: Point of Purchase: Small Scale
Title: SUICIDE
Advertiser/Client: STICHTING GEHEIM GEWELD
Product/Service: CHARITY
Entrant Company: SAATCHI & SAATCHI AMSTERDAM, THE NETHERLANDS
Advertising Agency: SAATCHI & SAATCHI AMSTERDAM, THE NETHERLANDS
Executive Creative Director: Magnus Olsson
Creative Director: Magnus Olsson
Copywriter: Avinash Sampath
Account Manager: Maryse Van Der Velde
Account Supervisor: Marieke De Groot
Art Director: Tim Bishop
Other Credits: Jeroen Wartenbergh
OBESITY

  4 of 4 Campaign
Type of Entry: Point of Purchase
Category: Point of Purchase: Small Scale
Title: OBESITY
Advertiser/Client: STICHTING GEHEIM GEWELD
Product/Service: CHARITY
Entrant Company: SAATCHI & SAATCHI AMSTERDAM, THE NETHERLANDS
Advertising Agency: SAATCHI & SAATCHI AMSTERDAM, THE NETHERLANDS
Executive Creative Director: Magnus Olsson
Creative Director: Magnus Olsson
Copywriter: Avinash Sampath
Account Manager: Maryse Van Der Velde
Account Supervisor: Marieke De Groot
Art Director: Tim Bishop
Other Credits: Jeroen Wartenbergh
STEPS

Type of Entry: Point of Purchase
Category: Point of Purchase: Small Scale
Title: STEPS
Advertiser/Client: NIKE
Product/Service: NIKE
Entrant Company: OGILVY JOHANNESBURG, SOUTH AFRICA
Advertising Agency: OGILVY JOHANNESBURG, SOUTH AFRICA
Chief Creative Officer: Gerry Human
Executive Creative Director: Fran Luckin
Creative Director: Mike Martin
Copywriter: Alison Hingle
Advertiser's Supervisor: Greg Lewthwaite
Account Supervisor: Manuela De Deus
Art Buyer: Mare Hofmeyer
Art Director: Mike Martin/Kamohelo Chakela
Photographer: Chris Saunders
Typographer: Mike Martin
ICE CREAM

  1 of 2 Campaign
Type of Entry: Point of Purchase
Category: Point of Purchase: Small Scale
Title: ICE CREAM
Advertiser/Client: GLAXOSMITHKLINE
Product/Service: SENSODYNE
Entrant Company: MATOSGREY SГ?o Paulo, BRAZIL
Advertising Agency: MATOSGREY SГ?o Paulo, BRAZIL
Chief Creative Officer: Silvio Matos
Executive Creative Director: Silvio Matos
Creative Director: Silvio Matos/Guy Costa And Leandro Castilho
Copywriter: Silvio Matos And Leandro Castilho
Advertiser's Supervisor: Tim Wright
Planner: Adolfo Haig/Sabrina ThomГc And Marcella Braga
Account Manager: Maureen Maldari
Art Buyer: Gustavo Santos And Bruna Tombolatto
Art Director: Guy Costa
Typographer: Alexandre Garcia And Gabriella Carpinelli
COFFEE

  2 of 2 Campaign
Type of Entry: Point of Purchase
Category: Point of Purchase: Small Scale
Title: COFFEE
Advertiser/Client: GLAXOSMITHKLINE
Product/Service: SENSODYNE
Entrant Company: MATOSGREY SГ?o Paulo, BRAZIL
Advertising Agency: MATOSGREY SГ?o Paulo, BRAZIL
Chief Creative Officer: Silvio Matos
Executive Creative Director: Silvio Matos
Creative Director: Silvio Matos/Guy Costa And Leandro Castilho
Copywriter: Silvio Matos And Leandro Castilho
Advertiser's Supervisor: Tim Wright
Account Manager: Maureen Maldari
Art Buyer: Gustavo Santos And Bruna Tombolatto
Art Director: Guy Costa
Typographer: Alexandre Garcia And Gabriella Carpinelli
HEARTBEAT

  1 of 2 Campaign
Type of Entry: Point of Purchase
Category: Point of Purchase: Large Scale
Title: HEARTBEAT
Advertiser/Client: ZГ?RCHER KAMMERORCHESTER
Product/Service: CLASSICAL MUSIC
Entrant Company: EURO RSCG GROUP SWITZERLAND Zurich, SWITZERLAND
Advertising Agency: EURO RSCG GROUP SWITZERLAND Zurich, SWITZERLAND
Creative Director: Axel Eckstein
Account Manager: Cornelia DГ?rst
Account Supervisor: Walter Tagliaferri
Art Buyer: Anna Colby
Art Director: Rob Hartmann/Isabelle BГ?hler
Illustrator: Andrea Ulrich/Nadja Stadelmann
Other Credits: Chief Executive Officer: Frank Bodin
TEAR

  2 of 2 Campaign
Type of Entry: Point of Purchase
Category: Point of Purchase: Large Scale
Title: TEAR
Advertiser/Client: ZГ?RCHER KAMMERORCHESTER
Product/Service: CLASSICAL MUSIC
Entrant Company: EURO RSCG GROUP SWITZERLAND Zurich, SWITZERLAND
Advertising Agency: EURO RSCG GROUP SWITZERLAND Zurich, SWITZERLAND
Creative Director: Axel Eckstein
Account Manager: Cornelia DГ?rst
Account Supervisor: Walter Tagliaferri
Art Buyer: Anna Colby
Art Director: Rob Hartmann/Isabelle BГ?hler
Illustrator: Andrea Ulrich/Nadja Stadelmann
Other Credits: Chief Executive Officer: Frank Bodin
WOMAN

  1 of 2 Campaign
Type of Entry: Point of Purchase
Category: Point of Purchase: Large Scale
Title: WOMAN
Advertiser/Client: BAYER
Product/Service: BAYER
Entrant Company: ALMAPBBDO SГ?o Paulo, BRAZIL
Advertising Agency: ALMAPBBDO SГ?o Paulo, BRAZIL
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches/DulcГ-dio Caldeira
Copywriter: AndrГc Kassu
Art Director: Marcos Medeiros
Illustrator: JГєnior Cortizo/Daniel Moreno
Typographer: JosГc Roberto Bezerra
MAN

  2 of 2 Campaign
Type of Entry: Point of Purchase
Category: Point of Purchase: Large Scale
Title: MAN
Advertiser/Client: BAYER
Product/Service: BAYER
Entrant Company: ALMAPBBDO SГ?o Paulo, BRAZIL
Advertising Agency: ALMAPBBDO SГ?o Paulo, BRAZIL
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches/DulcГ-dio Caldeira
Copywriter: AndrГc Kassu
Art Director: Marcos Medeiros
Illustrator: JГєnior Cortizo/Daniel Moreno
Typographer: JosГc Roberto Bezerra
THE ELUSIVE COASTER
Type of Entry: Ambient
Category: Ambient: Bars, Restaurants & Stores, etc.
Title: THE ELUSIVE COASTER
Advertiser/Client: SAB MILLER INDIA
Product/Service: DON'T DRINK & DRIVE BY FOSTER'S
Entrant Company: OGILVY & MATHER Bangalore, INDIA
Advertising Agency: OGILVY & MATHER Bangalore, INDIA
Chief Creative Officer: Piyush Pandey
Creative Director: Malvika Mehra/Amit Akali/Deepak Joshi
Copywriter: Manoj Jacob
Account Supervisor: Soju Varghese
Art Director: C Ravikumar
Other Credits: Production - V Sundar/B S Srikanth
Description of Ambient execution:
SAB Miller India (the official distributors of Foster's beer in India), as a part of their Corporate Social Responsibility campaign, wanted to communicate the hazards of drinking and driving, in an entertaining and memorable manner, at all their key accounts (pubs), across all major metros in India. We created a set of coasters with pictures of cars printed on them and placed them at all major pubs that served Foster's beer. At first glance they appeared to be normal coasters, until you placed your mug of Foster's on them, that is. When you did, the magnets concealed under the mug and the coaster repelled repelled each other (thanks to the opposite polarities) After recovering from their initial surprise, the TG saw the message - 'drinking and driving don't mix', printed on the mugs. This point-of-sale activity effectively communicated the proposition right at the point of consumption. Generating a lot of word-of-mouth and communicating the basic message in an entertaining yet relevant manner.
DOOR HANGER

Type of Entry: Ambient
Category: Ambient: Small Scale Special Solutions
Title: DOOR HANGER
Advertiser/Client: THE ECONOMIST
Product/Service: THE ECONOMIST
Entrant Company: BBDO New York, USA
Advertising Agency: BBDO New York, USA
Chief Creative Officer: David Lubars/Bill Bruce
Creative Director: Senior Creative Director: Kara Goodrich; Creative Director: James Clunie
Copywriter: Kara Goodrich
Account Supervisor: Kate Houghton/Clayton Ruebensaal/Robin Quill
Producer: Kathy Lando
Art Director: James Clunie
IKEA STAIRCASE DRAWER

Type of Entry: Ambient
Category: Ambient: Special Build
Title: IKEA STAIRCASE DRAWER
Advertiser/Client: IKEA MALAYSIA
Product/Service: STORAGE PRODUCTS
Entrant Company: LOWE & PARTNERS KUALA LUMPUR, MALAYSIA
Advertising Agency: LOWE & PARTNERS KUALA LUMPUR, MALAYSIA
Executive Creative Director: Ng Heok Seong
Creative Director: Ng Heok Seong
Copywriter: Mohan Prabhakar
Advertiser's Supervisor: Yeong Tze Kuen
Account Supervisor: Ong Bee Lin/Nicole Wong
Producer: Eddie Lee
Art Director: Joseph Lee
Illustrator: Desmond Phang
Photographer: Hoch/Studio Pashe
Description of Ambient execution:
The objective of the communication was to highlight IKEAв?Ts innovative ways to save space. The idea presents IKEA storeв?Ts main staircase as a chest of drawers with everything inside neatly organised, highlighting the efficient use of space in an impactful and larger-than-life manner.
English Translation of Main Headlines:
-
 
 
 

Авторские колонки 
Андрей Пясецкий
моБилль о правах
Агентства 
АГЕНТСТВА125
МЕДИА70
ГРУППЫ9