24jun2009
Cannes Lions 2009
Cannes Lions 2009

Cannes Lions 2009 - Бронзовые призеры в номинации Outdoor Lions (часть 5)

Автор: Надежда Анатольева

INGRES' BATHER 2009
  1 of 3 Campaign
Type of Entry: Ambient
Category: Ambient: Special Build
Title: INGRES' BATHER 2009
Advertiser/Client: ANAD
Product/Service: EATING DISORDER CHARITY
Entrant Company: OGILVY FRANKFURT, GERMANY
Advertising Agency: OGILVY FRANKFURT, GERMANY
Executive Creative Director: Dr. Stephan Vogel/Christian Mommertz
Creative Director: Dr. Stephan Vogel/Christian Mommertz
Copywriter: Sabina Hesse/Albert S. Chan
Advertiser's Supervisor: Claudia Engel
Account Supervisor: Veronika Sikvolgyi
Art Buyer: Christina Hufgard
Art Director: Sabina Hesse/Albert S. Chan
Illustrator: Painter: Remus Grecu
Photographer: Jo Bacherl
Other Credits: Art Buyer: Valerie Opitz
Description of Ambient execution:
ANAD is a pro bono organisation that educates the public about the dangers of anorexia. They asked us to help them raise money and awareness. To demonstrate the unhealthy beauty ideals promoted by the media and fashion industry we re-painted world famous masterpieces. These paintings were then displayed in fine art museums - exactly where visitors would expect to see manifestations of true beauty.
BOUCHER'S NUDE 2009

  2 of 3 Campaign
Type of Entry: Ambient
Category: Ambient: Special Build
Title: BOUCHER'S NUDE 2009
Advertiser/Client: ANAD
Product/Service: EATING DISORDER CHARITY
Entrant Company: OGILVY FRANKFURT, GERMANY
Advertising Agency: OGILVY FRANKFURT, GERMANY
Executive Creative Director: Dr. Stephan Vogel/Christian Mommertz
Copywriter: Sabina Hesse/Albert S. Chan
Advertiser's Supervisor: Claudia Engel
Account Supervisor: Veronika Sikvolgyi
Art Buyer: Christina Hufgard
Art Director: Sabina Hesse/Albert S. Chan
Illustrator: Painter: Remus Grecu
Photographer: Jo Bacherl
Other Credits: Art Buyer: Valerie Opitz
Description of Ambient execution:
ANAD is a pro bono organisation that educates the public about the dangers of anorexia. They asked us to help them raise money and awareness. To demonstrate the unhealthy beauty ideals promoted by the media and fashion industry we re-painted world famous masterpieces. These paintings were then displayed in fine art museums - exactly where visitors would expect to see manifestations of true beauty.
MANET'S OLYMPIA 2009

  3 of 3 Campaign
Type of Entry: Ambient
Category: Ambient: Special Build
Title: MANET'S OLYMPIA 2009
Advertiser/Client: ANAD
Product/Service: EATING DISORDER CHARITY
Entrant Company: OGILVY FRANKFURT, GERMANY
Advertising Agency: OGILVY FRANKFURT, GERMANY
Executive Creative Director: Dr. Stephan Vogel/Christian Mommertz
Creative Director: Dr. Stephan Vogel/Christian Mommertz
Copywriter: Sabina Hesse/Albert S. Chan
Advertiser's Supervisor: Claudia Engel
Account Supervisor: Veronika Sikvolgyi
Art Buyer: Christina Hufgard
Art Director: Sabina Hesse/Albert S. Chan
Illustrator: Painter: Remus Grecu
Photographer: Jo Bacherl
Other Credits: Art Buyer: Valerie Opitz
Description of Ambient execution:
ANAD is a pro bono organisation that educates the public about the dangers of anorexia. They asked us to help them raise money and awareness. To demonstrate the unhealthy beauty ideals promoted by the media and fashion industry we re-painted world famous masterpieces. These paintings were then displayed in fine art museums - exactly where visitors would expect to see manifestations of true beauty.
GRENADE
Type of Entry: Ambient
Category: Ambient: Special Build
Title: GRENADE
Advertiser/Client: RODNEY DISTRICT COUNCIL
Product/Service: ANTI SPEEDING
Entrant Company: SAATCHI & SAATCHI NZ Auckland, NEW ZEALAND
Advertising Agency: SAATCHI & SAATCHI NZ Auckland, NEW ZEALAND
Executive Creative Director: Mike O'Sullivan
Creative Director: Luke Chess
Copywriter: Mike Felix
Account Supervisor: Account Director: James Polhill
Producer: Agency Producer: Richard Mayo-Smith. Studio Producer: Heath Davy
Art Director: Matthew Swinburne
Other Credits: Editor: Ian Bennett. Exhibition Production: Three Sixty/Pyro Company
Description of Ambient execution:
The Rodney district contains a highway that leads north of Auckland, New Zealand's largest city. Itв?Ts one of the most dangerous roads in New Zealand and has a rising death toll due specifically to speeders. The message: Slow down. We wanted to prove how violent the force in a crash was, so we had an engineer calculate what a head on collision would be equal to in grenades. At 125 kph it is equal to 10 grenades exploding. To demonstrate this we blew up a car, collected the debris, reconstructed it with 1000's of pieces of string and invited people to see it. Visitors included the Government officials, TV3 news (News Zealand's main news station) and, but most importantly, a surprising number of 18-25 year old males.
ART AGAINST DRINK DRIVING - PHASE 2

Type of Entry: Ambient
Category: Ambient: Stunts & Live Advertising
Title: ART AGAINST DRINK DRIVING - PHASE 2
Advertiser/Client: HELP
Product/Service: ANTI-DRINK DRIVING AWARENESS CAMPAIGN
Entrant Company: BBDO/PROXIMITY MALAYSIA Kuala Lumpur, MALAYSIA
Advertising Agency: BBDO/PROXIMITY MALAYSIA Kuala Lumpur, MALAYSIA
Chief Creative Officer: Ronald Ng
Executive Creative Director: Mun
Copywriter: Kevin Le/Ronald Ng
Advertiser's Supervisor: Juliet Chan
Account Supervisor: Junisa Sidek
Art Director: Mun/Kelvin Leong/Aidan Au/Pebble Goh
Typographer: Mun
Other Credits: Sham Van Boonstra/Azi Shafian/Uzz Taufek
Description of Ambient execution:
We took parts from a car that was wrecked in a drink driving accident and fashioned a wheelchair out of the parts. We then displayed it at a college where this crude example of art imitating life, juxtaposed with a hard-hitting message, caught the attention of passers-by. Finally, we put up pledge boards for people to show their support for the campaign. In July 2008, we launched a college competition where students can create their own interpretations of the result of drink driving.
AXE RUNNING

Type of Entry: Ambient
Category: Ambient: Stunts & Live Advertising
Title: AXE RUNNING
Advertiser/Client: UNILEVER
Product/Service: AXE
Entrant Company: UNCLE GREY Г:rhus, DENMARK
Advertising Agency: UNCLE GREY Г:rhus, DENMARK
Creative Director: Per Pedersen
Copywriter: Michael Paterson
Art Director: Jesper Hansen/Rasmus Gottliebsen
Other Credits: M2 Film
Description of Ambient execution:
Every year Europeв?Ts largest womens running event takes place in Denmark. On June 3, 2008, more than 6.000 women participated in the race and an enourmous crowd along the roads was following the event. Immediately after the race begins, a man in an AXE T-shirt jumps over the fence approximately 100 meters after the Starting Line. He begins to spray himself with AXE deodorant and starts to run along the route, when the 6.000 women gets near him. From the point of view of the spectators along the road, they saw a man в?" wearing an AXE T-shirt в?" that was being hunted by over 6.000 women.
HOME FURNISHING LINER
Type of Entry: Ambient
Category: Ambient: Transit
Title: HOME FURNISHING LINER
Advertiser/Client: IKEA JAPAN
Product/Service: IKEA STORE LAUNCH IN KANSAI
Entrant Company: ADK Tokyo, JAPAN
Advertising Agency: ADK Tokyo, JAPAN
2nd Advertising Agency: DRILL Tokyo, JAPAN
Executive Creative Director: Ken Shimizu
Creative Director: Osamu Enari
Copywriter: Takeshi Tsuji
Account Supervisor: Hiroko Uchigaki/Kazuha Okuda
Producer: Naoko Sato/Ryuji Ueno
Art Director: Akio Yamauchi
Description of Ambient execution:
Brief>Persuade the Japanese consumers that home furnishing is a great and fun way to improve their life at home and succesfully launch IKEA's first store in Kansai region. Execution>We hi-jacked an entire train both inside and outside, furnished with IKEA extiles, demonstrating that a monotonous daily place can be transformed into a place full of inspiration, with just a piece of textiles. The train is a symbolic line connecting from the centre of Kobe-city to IKEA Portisland store, that represents в??From the place to sleep To home to enjoyв??. Result>TV, newspapers, online and other media made the IKEA launch event/store opening a major story, creating extensive WOM. Opening day sales set the world record for all IKEA stores, with nearly 40,000 customers.
English Translation of Main Headlines:
"From the place to sleep To home to enjoy"
GO TO LA PORRA
Type of Entry: Ambient
Category: Ambient: Digital Outdoor
Title: GO TO LA PORRA
Advertiser/Client: BWIN
Product/Service: REAL MADRID- BARCELONA DERBY
Entrant Company: EL LABORATORIO SPRINGER & JACOBY Madrid, SPAIN
Advertising Agency: EL LABORATORIO SPRINGER & JACOBY Madrid, SPAIN
Chief Creative Officer: Carlos Holemans
Executive Creative Director: Manuel Montes/Daniel Ilario
Copywriter: JesГєs Lada/Pablo Castro/Nerea Val
Advertiser's Supervisor: Paulino Moraleda/Lina Carlos De Vergara
Account Manager: Emanuele Manzini/Luis Cobo
Account Supervisor: Alejandro Lavezzolo
Art Director: Carla RomГcu/Jose Sanchez-Blanco/Javier Garrido/Paloma Gajate/Alvaro Diaz
Description of Ambient execution:
To publicise the bwin porra (sweepstake) for the classic football match in Spain, Real Madridв?"Barcelona, we at bwin, the leading European online betting company, set up two LED boardsв?"one in Madrid (Paseo de la Castellana), and the other in Barcelona (Diagonal del Mar). These boards gave the two sets of supporters the opportunity to mandarse a la porra (send each other to Hell). Each board featured messages from the opposing fans, messages which changed every 20 seconds. The messages were sent through the webpage irosalaporra.com and appeared on the board in the chosen city. The messages on the two boards could also be read from the webpage as they appeared, thanks to webcams which recorded and broadcast 24 hours a day.

Авторские колонки 
Андрей Пясецкий
моБилль о правах
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АГЕНТСТВА125
МЕДИА70
ГРУППЫ9