24jun2009
cannes lions 2009
cannes lions 2009

Cannes Lions 2009 - Серебряные призеры в номинации Media Lions (часть 1)

Автор: Надежда Анатольева

12 CHIMES OF THE BELL
Type of Entry: Use of Media
Category: Best Use of Television
Title: 12 CHIMES OF THE BELL
Advertiser/Client: MASTERCARD
Product/Service: MASTERCARD
Entrant Company: UNIVERSAL McCANN Madrid, SPAIN
Media Agency: UNIVERSAL McCANN Madrid, SPAIN

Creative Credits
CHANGED OPENING CREDITS & EPISODES
Type of Entry: Use of Media
Category: Best Use of Television
Title: CHANGED OPENING CREDITS & EPISODES
Advertiser/Client: RADIO STATION STUDIO BRUSSELS
Product/Service: MUSIC FOR LIFE
Entrant Company: MORTIERBRIGADE Brussels, BELGIUM
Advertising Agency: MORTIERBRIGADE Brussels, BELGIUM

Creative Credits
IKEA-CINEMA-CATALOGUE
Type of Entry: Use of Media
Category: Best Use of Cinema
Title: IKEA-CINEMA-CATALOGUE
Advertiser/Client: IKEA AUSTRIA
Product/Service: IKEA FURNITURE
Entrant Company: DDB GERMANY BERLIN, GERMANY
Advertising Agency: DDB GERMANY BERLIN, GERMANY
Media Agency: MEDIACOM AUSTRIA Vienna, AUSTRIA

Creative Credits
LUMP
Type of Entry: Use of Media
Category: Best Use of Magazines
Title: LUMP
Advertiser/Client: DUBAI HEALTHCARE CITY
Product/Service: BREAST CANCER SELF EXAMINATION
Entrant Company: IMPACT PLUS (BBDO) Dubai, UNITED ARAB EMIRATES
Advertising Agency: IMPACT PLUS (BBDO) Dubai, UNITED ARAB EMIRATES
Media Agency: OMD Dubai, UNITED ARAB EMIRATES

Creative Credits
GRAZIA INSIDE
Type of Entry: Use of Media
Category: Best Use of Magazines
Title: GRAZIA INSIDE
Advertiser/Client: WESTFIELD
Product/Service: SHOPPING CENTRE
Entrant Company: ARENA BLM London, UNITED KINGDOM
Media Agency: ARENA BLM London, UNITED KINGDOM

Creative Credits
WILD TRAPPED ANIMALS
Type of Entry: Use of Media
Category: Best Use of Outdoor
Title: WILD TRAPPED ANIMALS
Advertiser/Client: PRESERVEPLANET.ORG
Product/Service: CONSERVATIONIST FOUNDATION
Entrant Company: DDB COSTA RICA San JosГc, COSTA RICA
Advertising Agency: DDB COSTA RICA San JosГc, COSTA RICA
Media Agency: OMD San Jose, COSTA RICA

Creative Credits
IMPOSSIBLE GOALKEEPER
Type of Entry: Use of Media
Category: Best Use of Ambient Media: Large Scale
Title: IMPOSSIBLE GOALKEEPER
Advertiser/Client: ADIDAS
Product/Service: ADIDAS FOOTBALL
Entrant Company: TBWA\GERMANY Berlin, GERMANY
Advertising Agency: TBWA\GERMANY (180\TBWA) Berlin, GERMANY
Media Agency: CARAT HAMBURG & CO MEDIA-SERVICE Hamburg, GERMANY

Creative Credits
LIVE AD
Type of Entry: Use of Media
Category: Best Use of Special Events and Stunt/Live Advertising
Title: LIVE AD
Advertiser/Client: HONDA
Product/Service: HONDA ACCORD
Entrant Company: STARCOM MEDIAVEST GROUP London, UNITED KINGDOM
Advertising Agency: 4 CREATIVE London, UNITED KINGDOM
Media Agency: STARCOM MEDIAVEST GROUP London, UNITED KINGDOM

Creative Credits
HUMAN RACE
Type of Entry: Use of Media
Category: Best Use of Special Events and Stunt/Live Advertising
Title: HUMAN RACE
Advertiser/Client: NIKE
Product/Service: NIKE+
Entrant Company: R/GA New York, USA
Advertising Agency: R/GA New York, USA

Creative Credits
DANCE
Type of Entry: Use of Media
Category: Best Use of Special Events and Stunt/Live Advertising
Title: DANCE
Advertiser/Client: T-MOBILE
Product/Service: T-MOBILE
Entrant Company: SAATCHI & SAATCHI London, UNITED KINGDOM
Advertising Agency: SAATCHI & SAATCHI London, UNITED KINGDOM
Media Agency: MEDIACOM London, UNITED KINGDOM

Creative Credits
EBAY ATTACK
Type of Entry: Use of Media
Category: Best Use of Internet
Title: EBAY ATTACK
Advertiser/Client: AMNESTY INTERNATIONAL
Product/Service: HUMAN RIGHTS
Entrant Company: walker ZГ?rich, SWITZERLAND
Advertising Agency: walker ZГ?rich, SWITZERLAND

Creative Credits
CLEAN THE COMMENTS
Type of Entry: Use of Media
Category: Best Use of Internet
Title: CLEAN THE COMMENTS
Advertiser/Client: SCHESTOWITZ
Product/Service: COLGATE PROFESSIONAL CLEAN
Entrant Company: SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, ISRAEL
Advertising Agency: SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, ISRAEL

Creative Credits
STEALTH SOUND
Type of Entry: Use of Media
Category: Best Use of Other Digital Media including mobile devices
Title: STEALTH SOUND
Advertiser/Client: FANTA/COCA-COLA
Product/Service: FANTA
Entrant Company: OGILVY LONDON, UNITED KINGDOM
Advertising Agency: OGILVY LONDON, UNITED KINGDOM
Media Agency: VIZEUM UK London, UNITED KINGDOM

Creative Credits
GOSSIP GIRL
Type of Entry: Use of Media
Category: Best Use of Other Digital Media including mobile devices
Title: GOSSIP GIRL
Advertiser/Client: THE CW NETWORK
Product/Service: TELEVISION PROGRAMME
Entrant Company: OMD New York, USA
Advertising Agency: RINGLEADER DIGITAL New York, USA
2nd Advertising Agency: MANGO MOBILE New York, USA
Media Agency: OMD New York, USA

Creative Credits
LET IT RING
Type of Entry: Use of Media
Category: Best Use of Other Digital Media including mobile devices
Title: LET IT RING
Advertiser/Client: OVK/PARENTS OF CHILD ROAD VICTIMS
Product/Service: ROAD SAFETY MESSAGE
Entrant Company: HAPPINESS BRUSSELS, BELGIUM
Advertising Agency: HAPPINESS BRUSSELS, BELGIUM

Creative Credits
AUSTRALIA'S MOST LOVED SONGS
Type of Entry: Use of Media
Category: Best Use of Sponsorship
Title: AUSTRALIA'S MOST LOVED SONGS
Advertiser/Client: McDONALD'S
Product/Service: AUSTRALIAN IDOL
Entrant Company: OMD Sydney, AUSTRALIA
Media Agency: OMD Sydney, AUSTRALIA

Creative Credits
LET'S GROW
Type of Entry: Use of Media
Category: Best Use of Sponsorship
Title: LET'S GROW
Advertiser/Client: MORRISONS
Product/Service: SUPERMARKETS
Entrant Company: MEDIAEDGE:CIA London, UNITED KINGDOM
Media Agency: MEDIAEDGE:CIA London, UNITED KINGDOM

Creative Credits
WATCH YOUR OWN HEART ATTACK
Type of Entry: Use of Mixed Media
Category: Use of Mixed Media
Title: WATCH YOUR OWN HEART ATTACK
Advertiser/Client: BRITISH HEART FOUNDATION
Product/Service: HEART & CIRCULATORY DISEASE CHARITY
Entrant Company: GREY London, UNITED KINGDOM
Advertising Agency: GREY London, UNITED KINGDOM
Media Agency: PHD MEDIA London, UNITED KINGDOM

Creative Credits
TO SHAVE OR NOT
Type of Entry: Product & Service
Category: Fast Moving Consumer Goods
Title: TO SHAVE OR NOT
Advertiser/Client: GILLETTE & PROCTER & GAMBLE
Product/Service: GILLETTE MACH 3
Entrant Company: MEDIACOM MEDIA INDIA Mumbai, INDIA
Media Agency: MEDIACOM MEDIA INDIA Mumbai, INDIA

Creative Credits
WORLD'S FIRST EPHEMERAL MUSEUM
Type of Entry: Product & Service
Category: Fast Moving Consumer Goods
Title: WORLD'S FIRST EPHEMERAL MUSEUM
Advertiser/Client: DIAGEO PORTUGAL
Product/Service: PAMPERO RUM
Entrant Company: LEO BURNETT LISBOA, PORTUGAL
Advertising Agency: LEO BURNETT LISBOA, PORTUGAL
2nd Advertising Agency: ARC WORLDWIDE LISBOA Lisbon, PORTUGAL

Creative Credits
REINVENTING THE MAGAZINE
Type of Entry: Product & Service
Category: Cars & Automotive Services
Title: REINVENTING THE MAGAZINE
Advertiser/Client: LEXUS USA
Product/Service: 2010 LEXUS RX
Entrant Company: TEAM ONE El Segundo, USA
Advertising Agency: TEAM ONE El Segundo, USA

Creative Credits
WE LIVE TO TELL STORIES
Type of Entry: Product & Service
Category: Cars & Automotive Services
Title: WE LIVE TO TELL STORIES
Advertiser/Client: LAND ROVER
Product/Service: LAND ROVER
Entrant Company: WUNDERMAN BRAZIL Sao Paulo, BRAZIL
Advertising Agency: WUNDERMAN BRAZIL Sao Paulo, BRAZIL

Creative Credits
DANCE
Type of Entry: Product & Service
Category: Commercial Public Services
Title: DANCE
Advertiser/Client: T-MOBILE
Product/Service: T-MOBILE
Entrant Company: MEDIACOM London, UNITED KINGDOM
Advertising Agency: SAATCHI & SAATCHI London, UNITED KINGDOM
2nd Advertising Agency: FREUD COMMUNICATIONS London, UNITED KINGDOM
Media Agency: MEDIACOM London, UNITED KINGDOM

Creative Credits
THE WORLDВ?S FIRST IN-EAR COMMERCIAL
Type of Entry: Product & Service
Category: Healthcare & Medical
Title: THE WORLDВ?S FIRST IN-EAR COMMERCIAL
Advertiser/Client: NEUROTH
Product/Service: HEARING AID CHECK
Entrant Company: JUNG von MATT Vienna, AUSTRIA
Advertising Agency: JUNG von MATT Vienna, AUSTRIA

Creative Credits
GOSSIP GIRL
Type of Entry: Product & Service
Category: Publications & Media
Title: GOSSIP GIRL
Advertiser/Client: THE CW NETWORK
Product/Service: GOSSIP GIRL TELEVISION PROGRAMME
Entrant Company: OMD New York, USA
Advertising Agency: RINGLEADER DIGITAL New York, USA
2nd Advertising Agency: MANGO MOBILE New York, USA
Media Agency: OMD New York, USA

Creative Credits


 

Авторские колонки 
Андрей Пясецкий
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АГЕНТСТВА125
МЕДИА70
ГРУППЫ9