28may2009

Объявлены все шорт-листы Киевского Международного Фестиваля Рекламы

По материалам: adfestival.com.ua

10-й КМФР назвал все работы, претендующие на звание победителей. Предлагаем шорт-листы вашему вниманию:

Corporate film

V-1-2 Caterpillar operator challenge, AG-VIDEO, Russia, Moscow
V-1-5 «CHERISHING TRADITIONS, WE RACE THE TIME! », Mega Media Agency, Kazakhstan, Alma-aty
V-2-4 ARD/ZDF DIGITAL OLYMPIC PACKAGE (GERMANY), Pronto Film, Ukraine, Кyiv
V-2-5 Novyi Channel 2008, Pronto Film, Ukraine, Кyiv
V-2-6 Politic show "Svoboda na Intere" promo, TV channel "Inter", Ukraine, Кyiv
V-2-7 Promo for show "Slugboviy romance", TV channel "Inter", Ukraine, Кyiv
V-2-8 Trailer "New season 2009" on Inter channel, TV channel "Inter", Ukraine, Кyiv
V-2-10 First National TV channel design, Yes! Pictures, Ukraine, Кyiv


Интерактивная реклама

I-1-16 Kill the Sheep Kill the Sleep/Нам не надо сонного стада!, Артикул Медиа, Москва
I-1-29 Скринсейвер Toyota, BRANDSTUDIO, Москва
I-1-32 EMR926 – «Мобильная скорая помощь», ДеЛюкс Интерактив, Москва
I-1-55 Ветер, Лео Бернетт, Москва
I-3-19 Bright flash light, Лео Бернетт, Киев
I-3-32 Плохие новости, Ogilvy Group Украина
I-3-38 Правовая защита предприятий, Студия Олега Чулакова, Ростовская обл., г. Новочеркасск
I-3-40 Искусство приходит к тебе/Мистецтво приходить до тебе, Студио7, Киев
I-4-10 Наскучило все?/ Colour XXL, ISD Group, Киев


Реклама Out of Home

Серия The way we do it! / Вот это по-нашему!, Родная Речь, Москва
O-1-32 The way we do it! 1
O-1-33 The way we do it! 2
O-1-34 The way we do it! 3
O-1-35 The way we do it! 4
O-1-36 The way we do it! 5
O-2-10 Молния/Zip, Grey Moscow
Серия Children's Speech Therapist / Детский логопед Adventa Lowe, Киев
O-3-1 Крокодил
O-3-2 Кролик
O-6-2 Горилла, Adventa Lowe, Киев
O-6-6 Счастливые числа, Efecta/BBDO, Минск
O-6-12 Вы никогда не видели таких актеров/ You've never seen such actors, Leo Burnett Moscow
O-10-10 Win the Window, Leo Burnett Moscow

Дополнительные работы, вошедшие в шорт-лист конкурса по решению Большого жюри (11+ голосов из 21 принявших участие в судействе):

O-3-5 Мороз, BBDO Central Asia, Алматы
O-5-3 Есть дети. Есть Touran, Крынь рекламное агентство, Минск
O-11-10 Пожар, Ogilvy Group Украина
O-11-11 Тающие ледники, Ogilvy Group Украина


Short list конкурса Печатной рекламы


P-1-13 Волки/Wolves, BBDO Moscow
Серия The way we do it / Вот это по-нашему, Родная Речь, Москва
P-1-35 The way we do it 1
P-1-36 The way we do it! 2
P-1-37 The way we do it! 3
P-1-38 The way we do it! 4
P-1-39 The way we do it! 5
P-1-41 Vegeta, TABASCO, Киев
P-1-42 COW, TBWA CENTRAL ASIA, Алматы, Казахстан
P-2-6 Bad joke/Плохая шутка, BBDO Moscow
P-2-12 Молния/Zip, Grey Moscow
P-3-1 Twins, BBDO Moscow
P-3-14 Firtree/Ёлка, PROVID, Киев
P-4-3 Mosquito/Комар, НЕБО, Санкт-Петербург
P-5-11 Поиск, Крынь рекламное агентство, Минск
P-6-1 Deutsch, Рекламная ассоциация ВОСХОД, Екатеринбург
P-7-4 Peephole/Дверной глазок, BBDO Moscow
P-7-5 Spywindow/Окошко для наблюдения, BBDO Moscow
Серия Business side / Коммерческая сторона, АМК Znamenka, Москва
P-8-12 Преступление и наказание
P-8-13 Фауст
P-8-14 Вишневый сад
P-8-15 Идиот
P-10-7 Mediapool "Gorbachiov", Not Perfect | Y&R Vilnius
P-11-16 Melt/Тающие ледники, Ogilvy Group Украина

Дополнительные работы, вошедшие в шорт-лист конкурса по решению Большого жюри (11+ голосов из 21 принявших участие в оценке):

P-1-6 Шоколад и Ваниль, Рекламная ассоциация ВОСХОД, Екатеринбург
P-1-12 Вороны, BBDO Moscow
P-1-24 Не заслонять красоту, АМК Znamenka,Москва
P-5-10 Есть дети. Есть Touran, Крынь рекламное агентство, Минск
P-5-21 Рио, Saatchi&Saatchi, Киев
P-6-2 English, Рекламная ассоциация ВОСХОД, Екатеринбург
P-6-3 Espanol, Рекламная ассоциация ВОСХОД, Екатеринбург
P-10-2 Цифры, BBDO Central Asia, Алматы
P-11-1 МАЛЬЧИКИ, BBDO Moscow
P-11-2 ДЕВОЧКА, BBDO Moscow
P-11-15 Пожар, Ogilvy Group Украина
P-11-17 Исчезновение, Ogilvy Group Украина

Short – list Outdoor&Indoor DESIGN

N-1-4 Reptiles, Desyatka [10.ua], Ukraine, Кyiv
N-1-6 City-light extender “GIRAFFE”, We R.SIGNS, Ukraine, Кyiv
N-1-7 City-light extender “ZEBRA”, We R.SIGNS, Ukraine, Кyiv
N-2-3 Exhibition stand for “Advertising service “KVIRTA”, Advertising service KVIRTA, Ukraine, Кyiv
N-2-6 Exhibition stand DECEUNINCK, Art-Blanche, Ukraine, Кyiv
N-2-14 The exhibition stand of Studio DEZA, Studio DEZA, Russia, Saint Petersburg
N-3-1 Bubble World, Das Marketing / JWT Kazakhstan, Kazakhstan, Almaty
N-3-3 Mermaid, MEX, Ukraine, Кyiv
N-4-2 Astrogid Cats, Kaffeine Communications, Ukraine, Кyiv


Short-list конкурса Рекламной фотографии

F-1-4 Молния, Grey Moscow
F-3-9 Семья, PROVID, Киев


Short-list конкурса Радио рекламы

R-2-6 Металл, Lowe Adventa, Москва
R-4-1 Бла Бла Бла, Рекламная ассоциация ВОСХОД, Екатеринбург
R-8-10 Витя и Саша – штука, Просто Ради.о, Одесса

Short – list Label and packaging

L-1-6 X-ENERGY, BGF, Ukraine, Кyiv
L-1-10 Packaging set «Whale-fish», FRONT:DESIGN, Russia, Moscow
L-1-14 Vegestory, Illan advertising group, Russia, Saint Petersburg
L-1-15 "Juicy COOL", KIAN brand agency, Russia, Novosibirsk
L-1-16 "Yarmarka Platinum", KIAN brand agency, Russia, Novosibirsk
L-1-30 Passion de Pineau, Printinfo, Republic of Armenia, Yerevan
L-1-31 ICON WATER, Qox industrial design, Ukraine, Кyiv
L-1-33 HARLEM beer, REALPRO, Russia, Novokuzneck
L-2-7 Gauss energy saving lamps package, Fastway. Ideas that rock, Russia, Lower Novgorod
L-2-8 Prosto/Simply, McCann Erickson Worldwide Moscow, Russia, Moscow
L-2-11 Album 8, Motto, Ukraine, Odessa
L-2-13 Packing of New Year's gifts of "URSA Eurasia", Studio DEZA, Russia, Saint Petersburg

Short – list BTL

B-1-1 «Paper iPhone», "General Line!", Russia, Samara
B-1-5 "It’s possible in BTL only!", FULL CONTACT, Ukraine, Кyiv
B-1-8 Sommelier, Ogilvy Group Ukraine, Ukraine, Кyiv
B-1-9 Sampling with a trip to Ceylon, PR kvadrat, Republic Byelorussia, Minsk
B-1-10 Vse na velcom, PR kvadrat, Republic Byelorussia, Minsk
B-1-13 (as B 4) The way we do it!, Rodnaya Rech, Russia, Moscow
B-2-14 Tuborg_GreenFest 2008 , All Motion, Ukraine, Кyiv
B-2-18 Festival "Spring in TUBORG beat ", Cube Label, Ukraine, Кyiv
B-2-21 The Sense of Indirect, Forte Grey, Republic Byelorussia, Minsk
B-2-26 Protography, Leo Burnett Moscow, Russia, Moscow
B-2-30 Mermai, MEX, Ukraine, Кyiv
B-2-31 Battle, Ogilvy Group Ukraine, Ukraine, Кyiv
B-2-32 Vichy Secret Laboratory, Pleon Talan, Ukraine, Кyiv
B-2-33 Golden Party Progression CA, Kazakhstan, Almaty
B-2-36 COSMO "Bikini Bash", R&I GROUP, Russia, Moscow
B-2-37 Kyivstar Family Holiday, Scholz & Friends Kyiv, Ukraine, Кyiv
B-2-38 The new Nokian Hakka Z SUV summer tyre presentation, Scholz & Friends Кyiv, Ukraine, Кyiv
B-2-40 Vogue metamorphosis, Smart Group Ogilvy Belarus, Republic Byelorussia, Minsk
B-3-1 Letter from CCCP, Advertising association VOSKHOD, Russia, Ekaterinburg
B-3-7 Спор ножек, Pleon Talan, Ukraine, Кyiv
B-3-13 Confidential Call, маркетинг-группа OS-Direct, Ukraine, Кyiv
B-4-2 Gift multi cards BOOM. Launch to the Russian market, Adevrtising agency Gorod L, Russia, Moscow
B-4-3 " I love romantic moments ", Ark Connect/Ark Scholz&Friends Group, Russia, Moscow
B-4-7 Home-Reading Selection, Leo Burnett Moscow, Russia, Moscow
B-4-10 Pepsi "Show the way you move" , Progression Ukraine, Ukraine, Кyiv
B-4-11 Kamasutra, TABASCOFULL CONTACT, Ukraine, Кyiv
B-4-12 Kita ,TABASCOFULL CONTACT, Ukraine, Кyiv
B-4-13 Protect The Juice, The Matter, Latvia, Riga

Short – list GRAPHIC DESIGN

D-1-4 BIKELAND, Adventa Lowe, Ukraine, Кyiv
D-1-5 Julia&Flowers, Anna Bogonosova & Daniel Malkin, Russia, Moscow
D-1-13 25th European Championships in Rhythmic Gymnastics Baku-2009, BBDO Branding, Russia, Moscow
D-1-15 Red Apple - Monsters of business and creativity, BBDO Branding, Russia, Moscow
D-1-18 Brainberry style, Brainberry, Ukraine, Кyiv
D-1-19 Frendid.com style, Brainberry, Ukraine, Кyiv
D-1-21 BELL Integrator, DIRECT DESIGN Visual Branding, Russia, Moscow
D-1-23 Rebranding ТМ «Vis-a-vis», DIRECT DESIGN Visual Branding, Russia, Moscow
D-1-24 box, Dorogaya, Ukraine перенесен D-6
D-1-28 Trade mark, corporate style for VIART, FRONT:DESIGN, Russia, Moscow
D-1-34 KartaMira, Headshot brand development, Ukraine, Кyiv
D-1-38 D2 insurance, KIAN brand agency, Russia, Novosibirsk
D-1-40 «1/9. Objective reality», Kleymenichev Ivan, Russia, Moscow
D-1-45 The different furniture, Minkova Svetlana, Russia, Moscow
D-1-49 4Friends, Muhina Design, Russia, Izhevsk
D-1-50 AZART, Muhina Design, Russia, Izhevsk
D-1-51 The 9th Kiev International Advertising Festival, Muhina Design, Russia, Izhevsk
D-1-54 BARABAKA, Nikolay Kovalenko, Ukraine, Кyiv
D-1-55 TWO CONNECT, Nikolay Kovalenko, Ukraine, Кyiv
D-1-57 Corporate Identity development for SV Studio, Ogilvy Group Ukraine, Ukraine, Кyiv
D-1-58 4game, ONY, Russia, Moscow
D-1-59 LIME CAFE, ONY, Russia, Moscow
D-1-60 Rechtswissenschaft, ONY, Russia, Moscow
D-1-61 Begucci, Paradox Box, Russia, Ufa
D-1-65 Lips, PROVID, Ukraine, Кyiv
D-1-79 Corporate Identity of virlual music lable "SensationMusic", UStudio Design, Ukraine, Кyiv
D-2-4 Failsafe calendar, Advertising association VOSKHOD, Russia, Ekaterinburg
D-2-17 Calendar -coin box of bright days, DIRECT DESIGN Visual Branding, Russia, Moscow
D-2-19 Ink Me Calendar, Dorogaya, Ukraine
D-2-20 The law office "Bartolius" 2009 calendar, E.CHARSKY STUDIO, Russia, Moscow
D-2-21 Sberbank Calendar, Fastway. Ideas that rock!, Russia, Lower novgorod перенесен D-5
D-2-23 Calendar «Literally», FRONT:DESIGN, Russia, Moscow
D-2-25 Color calendar, Graphic design studio by Yurko Gutsulyak, Ukraine, Кyiv
D-2-26 Walking calendar, Graphic design studio by Yurko Gutsulyak, Ukraine, Кyiv
D-2-28 Riddles, Great Advertising Group, Russia, Saint Petersburg
D-2-30 Total recall, Great Advertising Group, Russia, Saint Petersburg
D-2-31 No day without ideas!, Illan advertising group, Russia, Saint Petersburg
D-2-33 Calendar Finance.ua, 2009, Iv Design, Ukraine, Кyiv
D-2-34 Calendar 2009, Jeykhun Imanov Studio, Azerbaijan, Baku
D-2-35 Design of the imaginary wall loose-leaf calendar devoted "catching of ideas", KenGURU-media, Ukraine, Dnepropetrovsk
D-2-37 "Painted Easter egg" calendar, Korolivski mitci, Ukraine, Кyiv
D-2-39 Let’s have a talk…, Muhina Design, Russia, Izhevsk
D-2-40 Sources of Inspiration, Muhina Design, Russia, Izhevsk D-2-46 Calendar 2009, Printinfo, Republic of Armenia, Yerevan
D-2-42 Evil advices to beginner advertisers, Paradigma Communication Agency, Russia, Moscow
D-2-46 Calendar 2009, Printinfo, Republic of Armenia, Yerevan
D-2-47 Corporate calendar, Reactive, Ukraine, Кyiv
D-3-7 "Join Dorogaya" card, Dorogaya, Ukraine
D-3-9 new year hand-made card, LILU ART-STUDIO, Byelorussia, Minsk
D-3-11 New year's card, MARCO, advertising agency, Ukraine, Кyiv
D-3-17 Valentine's card, NRG Advertising, Ukraine, Кyiv
D-4-1 «Introducing us!» - a business card catalogue for literature heroes, "General Line!", Russia, Samara
D-4-9 Annual Report for Tatneft Company, DIRECT DESIGN Visual Branding, Russia, Moscow
D-4-13 Brochure Arivist, Illan advertising group, Russia, Saint Petersburg
D-4-22 booklet DEZA, Studio DEZA, Russia, Saint Petersburg
D-5-38 Don't ruin the world – Girl, Leo Burnett, Ukraine, Кyiv
D-5-51 Illustration for Noviy Marketing (New Marketing) Magazine, #2, 2009, Standart Publishing House, Ukraine, Кyiv
D-5-53 Illustration for Upravlenie Kompaniey (Company Management) Magazine, #2, 2009, Standart Publishing House, Ukraine, Кyiv
D-6-2 V.I.P.-souvenire, ANIMATICA, Kharkiv, Ukraine
D-6-10 Inspirer, Illan advertising group, Russia, Saint Petersburg
D-6-13 Think out of the bag, Mccann Erickson Riga, Latvija, Riga

Short – list PR

C-1-20 Книга Бабий Яр. Воскрешая войну, Talan Proximity, Ukraine, Кyiv
C-1-10 Хрестоматия по внеклассному чтению, Leo Burnett Moscow Russia, Moscow
C-1-8 Загадка Виктор Горд, ISD Group, Ukraine, Кyiv
C-1-15 Мобильный Интернет от МТС в школы, MEX, Ukraine, Кyiv
C-1-17 Вильнюс – культурная столица Европы 2009, Nords PR Ukraine, Кyiv
C-1-19 GALA Хозяюшка, SPN Ogilvy, Ukraine, Кyiv

Short – list Конкурса Рекламных кампаний

K-1-2 New Year Tariff, ADline, Russia, Moscow
K-1-3 «СЕНК».You should think of… ARTREK, Ukraine, Muckachevo
K-1-5 Gorilochka, B.I.T.A. Advertising, Ukraine, Kiev
K-1-7 ICE BATTLE, BBDO Moscow, Russia
K-1-8 Сampaign Pikolaks, BGF, Ukraine, Kiev
K-1-9 Neo GSM Relaunch, Das Marketing/ JWT Kazakhstan
K-1-11 NewTone FM (TV, OOH, metrostikers, stickers in press, stickers promo) Instinct, Russia, Moscow
K-1-16 Home-Reading Selection, Leo Burnett Moscow, Russia
K-1-20 You’ve never seen such actors, Leo Burnett Moscow, Russia
K-1-21 Hepatitis Mccann Erickson Riga, Latvia
K-1-28 Announcement” campaign for Charitable organization “EveryChild” PROVID, Ukraine, Kiev
K-1-31 AXE Instinct - It's cool to be in leather!, RAPP , Russia, Moscow
K-1-39 Kita, TABASCO, Ukraine, Kiev
K-1-46 Twist and Black Young & Rubicam ,Ukraine, Kiev
K-2-13 Contact.meta.ua. Everyone's connected, Young & Rubicam Ukraine, Kiev

Media project contest

Short – list
M-1-2 Escape from Moscow , OMD Media Direction, Russia, Moscow
M-1-3 Ice Period , OMD Media Direction, Russia, Moscow
M-1-6 Intel i-future ,UM Russia, Russia, Moscow
M-2-1 You could have been, Kryn advertising agency, Minsk
M-2-2 not hiding beauty ,MCA Znamenka, Russia, Moscow
M-2-3 Pepsi Can in metro , Media Direction Ukraine, Ukraine, Кyiv
M-2-6 Vogue 10 Years Anniversary ,UM Russia, Russia, Moscow
M-3-10 Timotei "We live on one planet", Initiative Russia, Moscow
M-3-14 "Support your team!", MPG, Russia, Moscow
M-3-20 Folk festival "GALA Hozyaushka" , SPN Ogilvy, Ukraine, Кyiv
M-4-1 Children's Lost Letters, Adventa Lowe, Ukraine, Кyiv
M-4-4 Basketball players wanted, BBDO Moscow
M-4-7 Atrogid.com guerilla flashmob , Kaffeine Communications, Ukraine, Кyiv
M-4-16 For Accountants: Mornings = Paulig Mediaplan / OMD Russia, Moscow
M-4-17 Mermaid ,MEX, Ukraine, Кyiv
M-5-3 Axe Dark Temptation ,Initiative Russia, Russia, Moscow
M-5-5 Home-Reading Selection , Leo Burnett Moscow, Russia, Moscow
M-5-6 Ice Period , OMD Media Direction, Russia, Moscow
M-5-7 Protect The Juice, The Matter, Riga, Latvia
M-6-2 Basketball players wanted , BBDO Moscow, Russia, Moscow
M-6-6 Baltika 0 for safety driving! ,Media Direction Ukraine, Ukraine, Кyiv
M-6-9 Mitsubishi Fan Team , Radio company GALA, Ukraine, Кyiv
M-6-13 Фантомы, Talan Proximity, Kiev, Ukraine

TV short list

T-1-3 Squirrels, BBDO Moscow, Россия
T-1-23 Raised on corn, Saatchi&Saatchi, Киев, Украина
T-1-24 (as T-14 category) Vegeta-1, TABASCO, Киев, Украина
T-1-25 (as T-14 category) Vegeta-2, TABASCO, Киев, Украина
T-2-6 The Mechanics of the refined taste, Leo Burnett Moscow, Россия
T-2-10 Beer Mitava, McCann Erickson Riga, Latvia
T-3-4 Football, Publicis United, Москва, Россия
T-6-2 ID TV repeat, ADT, Алматы, Казахстан
T-6-5 Monkeys, BBDO Moscow, Россия
T-8-2 Van Gogh, B.I.T.A. Advertising, Киев, Украина
T-9-2 Singing jeans, Advertising association VOSKHOD, Екатеринбург, Россия
T-10-3 Ball, BBDO Moscow, Россия
T-11-9 (as T-9 category) The Balcony, Tel Aviv Moscow, Israel
T-13-3 Perfect make up, BALTIC FCB, Tallinn, ESTONIA
T-13-14 The Bus, THINK! McCann Erickson, Киев, Украина
T-14-5 Execution, MEX, Киев, Украина

Дополнительно по решению Большого жюри в шорт-лист включены:

Т-4-6 Transformations, MFIVE CREATIVE GROUP, Москва
Т-9-3 Man-moth, Delta-Plan, Екатеринбург
Т-10-3 Ball, BBDO Moscow
Т-11-4 Cope up with everything, Leo Burnett Moscow
Т-11-5 Work in a team, Leo Burnett Moscow
Т-12-2 The Fridge, Instinct, Moscow
Т-12-3 The lift, Instinct, Moscow
Т-14-4 Yandex. Traffic jams, Instinct, Moscow
Т-14-6 Russian national fun - Kosogorov samogon, MFIVE CREATIVE GROUP, Москва

Агентства 
АГЕНТСТВА125
МЕДИА70
ГРУППЫ9