21jun2005
Канны-2005: опубликованы шорт-листы в 4 номинациях<P><STRONG>Жюри <NOBR>52-го</NOBR> Международного фестиваля рекламы «Каннские львы» обнародовало <NOBR>шорт-листы</NOBR> в 4 номинациях: Media, Direct, Press и Outdoor. </STRONG></P><FONT class=text5> <P>Победители в номинациях Media и Direct будут объявлены в среду 22 июня, в номинациях Press и Outdoor ? ?етверг 23 июня. <P>Как уже сообщал <A class=text5 href="http://www.admarket.ru/" target=_blank><FONT color=#000000>AdMarket.ru</FONT></A>, россияне пока попали в <NOBR>шорт-лист</NOBR> только в номинации Media: в категории «Специально созданные медиа (в том ?исле спецмероприятия и трюки)» отме?ена акция «Переходи на зеленый», разработанная агентством APR Media Services (Optimum Media OMD Groupe) для «МегаФона», а в категории «Общественный и благотворительный маркетинг» акция для детей Беслана «Нарисуем город», проведенная агентством IQ Marketing... </FONT> </P> |
Жюри
Победители в номинациях Media и Direct будут объявлены в среду 22 июня, в номинациях Press и Outdoor – четверг 23 июня.
Как уже сообщал AdMarket.ru, россияне пока попали в
Media Lions 2005 Shortlist
| Работа | Рекламодатель | Продукт | Агентство | Страна |
| A01 Лучшее использование ТВ | ||||
| AMERICAN DREAMS | CAMPBELL'S SOUP COMPANY | TOMATO SOUP | MEDIAEDGE:CIA NEW YORK | USA |
| CHANNEL HOPPER | RENAULT NISSAN DEUTSCHLAND | RENAULT MODUS | NORDPOL HAMBURG AGENTUR FUR KOMMUNIKATION | GERMANY |
| CHICKEN FIGHT | BURGER KING | CHICKEN SANDWICH | CRISPIN PORTER + BOGUSKY | USA |
| DEAF AWARENESS WEEK 2004 | DEAF FEDERATION OF SOUTH AFRICA | DEAF AWARENESS WEEK | TBWA\HUNT\LASCARIS | SOUTH AFRICA |
| DELIVERING TO BEER | SIBIRSKY BEREG | BEERKA BEER SNACKS | KRYN/STARCOM | BELARUS |
| ESPN SHORTS | MILLER BREWING CO. | MILLER TRADEMARK BRANDS | STARCOM WORLDWIDE | USA |
| EXPEDITION AUSTRIA | ONE | MOBILE NETWORK | MEDIACOM VIENNA | AUSTRIA |
| HEYAH LAUNCH CAMPAIGN | POLSKA TELEFONIA CYFROWA | HEYAH MOBILE NETWORK | OMD POLAND | POLAND |
| LIVE TV COMMERCIALS | THE FINNISH NATIONAL LOTTERY | LIVE BETTING | TBWA\PHS HELSINKI | FINLAND |
| NEW STUFF | PUMA | PUMA SPORTSWEAR | ZENITHOPTIMEDIA | UNITED KINGDOM |
| OPRAH GIVEAWAY | GENERAL MOTORS | PONTIAC G6 | GM PLANWORKS | USA |
| SONG AND DANCE | PROCTER & GAMBLE | REJOICE REVIVING SHAMPOO | STARCOM WOLDWIDE PHILIPPINES | THE PHILIPPINES |
| SOS FROZEN PRESENTERS | 20TH CENTURY FOX | THE DAY AFTER TOMORROW DVD | OMD SPAIN | SPAIN |
| SUMMER PROMOTION | VODAFONE | MOBILE NETWORK | OMD SPAIN | SPAIN |
| THE DAY AFTER TOMORROW | 20TH CENTURY FOX | THE DAY AFTER TOMORROW MOVIE | OPTIMEDIA AUSTRALIA | AUSTRALIA |
| THE SCENT OF LOVE | CLOROX | POETT ROMANTIC AIR FRESHENER | OMD CHILE | CHILE |
| VIRTUAL HISTORY | HEWLETT-PACKARD | DIGITAL IMAGING | ZENITHOPTIMEDIA | UNITED KINGDOM |
| WHAT HAPPENED TO THE COLOUR? | CLOROX DE COLOMBIA | CLOROX FOR COLOURS | OMD COLOMBIA | COLOMBIA |
| WHAT I LIKE ABOUT YOU | P&G | HERBAL ESSENCES HAIRCARE | MEDIAVEST USA | USA |
| A02 Лучшее использование кино | ||||
| FREEZE | THE SALVATION ARMY | WINTER APPEAL FOR THE HOMELESS | LOBEDU LEO BURNETT | SOUTH AFRICA |
| GOOFS | AXEL SPRINGER | BILD NEWSPAPER | JUNG von MATT GERMANY | GERMANY |
| POKEMON BATTLEMASTER | NINTENDO POKEMON | COMPUTER GAME | STARCOM UK GROUP | UNITED KINGDOM |
| SPEED | NANDO'S | CHICKEN RESTAURANT | THE JUPITER DRAWING ROOM (SOUTH AFRICA) | SOUTH AFRICA |
| A03 Лучшее использование журналов | ||||
| COVERSTAR CAMPAIGN | BMW | BMW 6 | JUNG von MATT GERMANY | GERMANY |
| GIRL | UNILEVER | AXE UNLIMITED DEODORANT | LOWE/SSPM | COLOMBIA |
| HANDBAG LAUNCH | FENDI | VANITY BAG | ZENITHOPTIMEDIA | HONG KONG |
| MIRROR, MIRROR ON THE WALL | COLGATE-PALMOLIVE CANADA | TOOTHBRUSHES | MEDIAEDGE:CIA CANADA | CANADA |
| NO PARTY WITHOUT BLV NOTTE | BULGARI PARFUMS | BLV NOTTE | VIZEUM SWITZERLAND | SWITZERLAND |
| THE EXQUISITELY CRAFTED BEER | PRAGUE BREWERIES | STAROPRAMEN GRANAT BEER | MARK/BBDO | CZECH REPUBLIC |
| A04 Лучшее использование газет | ||||
| AUTODIALLERS | BELL | INTERNET WARNING | COSSETTE COMMUNICATION-MARKETING | CANADA |
| CHANGING THE NEWS | BEIERSDORF NIVEA DO BRASIL | NIVEA FOR MEN AFTER SHAVE | GIOVANNI FCB | BRAZIL |
| EVERYBODY CAN BE A SUCCESSFUL INVESTOR | BANK AUSTRIA CREDITANSTALT | FINANCIAL SERVICES | MEDIACOM VIENNA | AUSTRIA |
| FAIR-TRADE FOR STARBUCKS | STARBUCKS | COFFEE SHOPS | MANNING GOTTLIEB OMD | UNITED KINGDOM |
| GOES WHERE OTHERS CAN?T | DERCO SUZUKI | SUZUKI GRAND VITARA | OMD CHILE | CHILE |
| GROW UP? WHAT FOR? | RENAULT | RENAULT MODUS | PUBLICIS VIENNA | AUSTRIA |
| TIME LAG | TOSHIBA CORPORATION | TRILOBITE CLEANING ROBOT | ADK | JAPAN |
| TOBLERONE | FLUGHAFEN NUERNBERG | DUTY FREE SHOP | SPRINGER & JACOBY MEDIA | GERMANY |
| WOMEN'S DAY | INDEPENDENT NEWSPAPERS | CAPE ARGUS NEWSPAPER | KING JAMES | SOUTH AFRICA |
| A05 Лучшее использование наружной рекламы | ||||
| BREAKING THE RULES | NIKE | NIKE FOOTBALL | MPG SPAIN | SPAIN |
| BURNING RUBBER | NISSAN | NISSAN MAXIMA | OMD | USA |
| DONATING BLOOD MEANS SAVING LIVES | AUSTRIAN RED CROSS SOCIETY | CHARITY ORGANISATION | DEMNER MERLICEK & BERGMANN | AUSTRIA |
| FROSTY WINDOW | AJINOMOTO CO. | KNORR SOUP | HAKUHODO | JAPAN |
| HEYAH POSITIVE CAMPAIGN | POLSKA TELEFONIA CYFROWA | HEYAH MOBILE NETWORK | OMD POLAND | POLAND |
| I'M BUYING TAXI 7:24 | CHEVROLET | TAXI 7:24 | OMD COLOMBIA | COLOMBIA |
| IMPOSSIBLE SPRINT | ADIDAS | OLYMPICS EVENT | TBWA\JAPAN | JAPAN |
| IS YOUR LIPSTICK STILL ON? | PROCTER & GAMBLE | COVER GIRL LIPSTICK | THE MEDIA COMPANY | CANADA |
| KIDS BILLBOARD | LUDWIG GOERTZ | CHILDREN'S SHOES | SPRINGER & JACOBY MEDIA | GERMANY |
| MESSAGE ON A WINDSCREEN | SC JOHNSON | KIT WINDSCREEN WASH | FOOTE CONE & BELDING MALAYSIA | MALAYSIA |
| NEWSFLASH | FUJI XEROX | PRINTING SERVICES | DENTSU | JAPAN |
| PUSH PUSH PUSH | CANNONS HEALTH CLUBS | PRENATAL EXERCISE CLASSES | HARRISON TROUGHTON WUNDERMAN | UNITED KINGDOM |
| SAY HELLO TORONTO | NOKIA CANADA | MOBILE PHONES | THE MEDIA COMPANY | CANADA |
| SIZE MATTERS | SAZKA | SPORTKA LOTTERY | MEDIAEDGE:CIA CZECH REPUBLIC | CZECH REPUBLIC |
| STREETS OF MOUNTAIN DEW | PEPSICO | MOUNTAIN DEW SOFT DRINK | OMD SPAIN | SPAIN |
| TEAR-OFF POSTER | RADIO ENERGY ZURICH | RADIO STATION | EURO RSCG SWITZERLAND | SWITZERLAND |
| THANKS FOR THE INSPIRATION | P&G | AJAX WASHING POWDER | AKESTAM.HOLST | SWEDEN |
| THE COMPETITION IS THE MEDIUM | VODAFONE | 3G MOBILE NETWORK | OMD SPAIN | SPAIN |
| THE FRESCO CAMPAIGN | LIECHTENSTEIN MUSEUM | MUSEUM RE-OPENING | WIEN NORD PILZ | AUSTRIA |
| TIME TO FLY | UNITED AIRLINES | AIRLINE | FALLON LONDON | UNITED KINGDOM |
| TRAIN STATION JACK | NTT RESONANT | GOO INTERNET PORTAL | DENTSU | JAPAN |
| TRANSIT | TRIM LINE | SECURITY GLASS | RETHINK | CANADA |
| TV SCREENS | HVB BANK SLOVAKIA | CREDIT CARD | MEDIACOM BRATISLAVA | SLOVAK REPUBLIC |
| YELLOW CABS | EMIRATES AIRLINES INDIA | NEW YORK FLIGHT ROUTE | MEDIACOM INDIA | INDIA |
| A06 Лучшее использование радио | ||||
| EVERYBODY'S AT MULTIPLAZA | MULTIPLAZA PACIFIC | SHOPPING MALL | OMD PANAMA | PANAMA |
| FCUK FM | FCUK | FCUK BRAND | MANNING GOTTLIEB OMD | UNITED KINGDOM |
| LIVE IN IT TO WIN IT | ASSOCIATED NEWSPAPERS | METRO NEWSPAPER | STARCOM UK GROUP | UNITED KINGDOM |
| A07 Лучшие специально созданные медиа, в том числе эвенты и трюки | ||||
| AIRPLANE SEAT BELT | ALLPHARM | SLIM FAST | SCHOLZ & FRIENDS | GERMANY |
| ARIEL AIRPORT EVENT | PROCTER & GAMBLE | ARIEL DETERGENT | SAATCHI & SAATCHI | DENMARK |
| BEANZ MEANZ HEINZ RESTAURANT | HEINZ | BAKED BEANS | DDB MELBOURNE | AUSTRALIA |
| BEIJING BREATHES EASILY | TSK & F | BECONASE NASAL SPRAY | SHANGHAI OGILVY & MATHER ADVERTISING | CHINA |
| CAR SCOREBOARD | PEPSICO | PEPSI FOOTBALL SPONSORSHIP | OMD GUATEMALA | GUATEMALA |
| CAR SMASH | NZGIRL | ONLINE MAGAZINE | DDB NEW ZEALAND | NEW ZEALAND |
| CHICKEN FIGHT | BURGER KING | CHICKEN SANDWICH | CRISPIN PORTER + BOGUSKY | USA |
| CLOTHING DONATION | PROCTER & GAMBLE | BIOMAT LAUNDRY DETERGENT | MEDIACOM TEL AVIV | ISRAEL |
| COKE CAN | DAIMLERCHRYSLER | SMART FORTWO CONVERTIBLE | SPRINGER & JACOBY MEDIA | GERMANY |
| CREATING THE MAGIC | NIKE | FOOTBALL PRODUCTS | MINDSHARE | UNITED KINGDOM |
| DRUNKER | SIAM WINERY TRADING PLUS CO. | SPY WINE COOLER | CREATIVE JUICE\G1 (TBWA) | THAILAND |
| ENERGY FOR HOUSEHOLD CHORES | QUADRANT AMROQ BEVERAGES | PRIGAT ACTIV | LEO BURNETT & TARGET | ROMANIA |
| FAIRYTALES | CHAMBER OF COMMERCE DENMARK/BRAZIL | HANS CHRISTIAN ANDERSEN PROMOTION | McCANN ERICKSON ADVERTISING | BRAZIL |
| FESTIVAL OF EUROPEAN LANGUAGES | ADRAGOGIC INSTITUTE MARIBOR | FESTIVAL OF EUROPEAN LANGUAGES | MEDIAMIX | SLOVENIA |
| ONLY IN MEXICO | CPTM | MEXICAN BOARD OF TOURISM | Y&R MEXICO | MEXICO |
| PAINT THE TOWN GREEN | MEGAFON | MOBILE NETWORK | APR MEDIA SERVICES | RUSSIA |
| PONTIAC G6 OPRAH | GENERAL MOTORS | PONTIAC G6 | GM PLANWORKS | USA |
| QUESTIONS OF THE WEEK | NTT RESONANT | GOO INTERNET PORTAL | DENTSU | JAPAN |
| SAY HELLO TORONTO | NOKIA CANADA | NOKIA MOBILE PHONES | THE MEDIA COMPANY | CANADA |
| SIZE MATTERS | SAZKA | SPORTKA LOTTERY | MEDIAEDGE:CIA CZECH REPUBLIC | CZECH REPUBLIC |
| SMART FORFOUR ON TRACKS | DAIMLERCHRYSLER | SMART FORFOUR | SPRINGER & JACOBY MEDIA | GERMANY |
| SMOKER'S BREATH PERFUME STRIP | HEALTH PROMOTION BOARD | ANTI-SMOKING MESSAGE | FOOTE CONE & BELDING SINGAPORE | SINGAPORE |
| THE FRESCO CAMPAIGN | LIECHTENSTEIN MUSEUM | DIE FURSTLICHEN SAMMLUNGEN | WIEN NORD PILZ | AUSTRIA |
| A08 Лучшее использование Интернета и New Media | ||||
| CHANGING PERCEPTION | YAHOO! TAIWAN | YAHOO! SEARCH | MEDIAEDGE:CIA TAIWAN | CHINESE TAIPEI |
| HEADLINE GENERATOR | ASSOCIATED NEWSPAPERS | MAIL ON SUNDAY | STARCOM UK GROUP | UNITED KINGDOM |
| NEED FOR SPEED UNDERGROUND 2 | CINGULAR | WIRELESS PHONE SERVICE | OMD | USA |
| NOKIA WISH | NOKIA | NOKIA N-GAGE | 12SNAP GERMANY | GERMANY |
| RADIO MESSAGES | CHEVROLET | TAXI 7:24 | OMD COLOMBIA | COLOMBIA |
| TOUCHING CONSUMERS IS GOOD | NINTENDO | NINTENDO DS GAME | STARCOM IP | USA |
| A09 Лучшее использование Mixed Media | ||||
| ALOSERVIS | McDONALD'S | HOME AND OFFICE FAST FOOD DELIVERY | OMD TURKEY | TURKEY |
| AXE ACADEMIES | UNILEVER | AXE UNLIMITED FRAGRANCE | VEGAOLMOSPONCE | ARGENTINA |
| CADILLAC UNDER 5 | GENERAL MOTORS | CADILLAC V-SERIES | GM PLANWORKS | USA |
| CARBON COPY KILLER | FIVE | CSI:NY TV SERIES | 20:20 LONDON | UNITED KINGDOM |
| COUNTERFEIT MINIS | MINI USA | MINI | CRISPIN PORTER + BOGUSKY | USA |
| EVERYBODY CAN BE A SUCCESSFUL INVESTOR | BANK AUSTRIA CREDITANSTALT | FINANCIAL SERVICES | MEDIACOM VIENNA | AUSTRIA |
| HEYAH LAUNCH CAMPAIGN | POLSKA TELEFONIA CYFROWA | HEYAH MOBILE NETWORK | OMD POLAND | POLAND |
| IT'S GONNA GET DIRTY | SCRUFFS | WORKWEAR | JWT CHEETHAMBELL | UNITED KINGDOM |
| KSK FM | KOSIUKO | CLOTHING BRAND | FIRE ADVERTAINMENT | ARGENTINA |
| L'AMOUR DES JEUX | PARIS 2012 | OLYMPIC GAMES CANDIDATURE | OMD FRANCE | FRANCE |
| NIKE SPEED | NIKE CANADA | NIKE SPORTS APPAREL | COSSETTE MEDIA | CANADA |
| NIQUITIN REALITY 1 | GLAXOSMITHKLINE | NIQUITIN QUIT SMOKING AID | MEDIACOM | UNITED KINGDOM |
| ONE ACCOUNT GUY | FIRST NATIONAL BANK | ONE ACCOUNT | MEDIACOMPETE | SOUTH AFRICA |
| ROCK PAPER SCISSORS | TELECOM MOBILE | YOUNG ADULT LOYALTY | TOUCHCAST | NEW ZEALAND |
| SLIM FAST REALITY SHOW | UNILEVER BEST FOODS | SLIM FAST | SYNAPSYS MARKETING & COMUNICACAO | BRAZIL |
| SONG AND DANCE | PROCTER & GAMBLE | REJOICE REVIVING SHAMPOO | STARCOM WOLDWIDE PHILIPPINES | THE PHILIPPINES |
| STOLEN BURGER | KFC HOLDINGS | O.R. FILLET BURGER | BBDO MALAYSIA | MALAYSIA |
| TELLY MOMENTS | MASTERFOODS | MALTESERS CONFECTIONERY | MEDIACOM | UNITED KINGDOM |
| A10 Лучшие примеры спонсорства | ||||
| AMERICAN DREAMS | CAMPBELL'S SOUP COMPANY | TOMATO SOUP | MEDIAEDGE:CIA NEW YORK | USA |
| LORD OF THE RINGS | CADBURY CONFECTIONERY NZ | DAIRY MILK CHOCOLATE | MEDIA WISE | NEW ZEALAND |
| THE DAY AFTER TOMORROW | 20TH CENTURY FOX | THE DAY AFTER TOMORROW MOVIE | OPTIMEDIA AUSTRALIA | AUSTRALIA |
| VIRTUAL HISTORY | HEWLETT-PACKARD | DIGITAL IMAGING | ZENITHOPTIMEDIA | UNITED KINGDOM |
| B01 Молодежный маркетинг (адресованный лицам до 18 лет) | ||||
| BAND & BRAND MATCH | OTSUKA BEVERAGE CO. | MATCH SOFTDRINK | ADK | JAPAN |
| FRESH MUSIC FROM THE FRIDGE | COCA-COLA OCEANIA | COCA-COLA | UNIVERSAL McCANN | NEW ZEALAND |
| GET THE PARTY STARTED | DEBITEL | MOBILE NETWORK | TKMSTARCOM | GERMANY |
| GO LIVE WITH MILES THIRST | COCA-COLA | SPRITE SOFTDRINK | MEDIAVEST USA | USA |
| HEYAH LAUNCH CAMPAIGN | POLSKA TELEFONIA CYFROWA | HEYAH MOBILE NETWORK | OMD POLAND | POLAND |
| B02 Медиакампании для молодежи (18-34 лет) | ||||
| DISCOVER THE TRUTH | KADOKAWA SHOTEN PUBLISHING CO. | KADOKAWA BOOKS | DENTSU | JAPAN |
| EXPEDITION AUSTRIA | ONE | MOBILE NETWORK | MEDIACOM VIENNA | AUSTRIA |
| IMPOSSIBLE SPRINT | ADIDAS | 2004 OLYMPIC GAMES | TBWA\JAPAN | JAPAN |
| NEED FOR SPEED UNDERGROUND 2 | CINGULAR | WIRELESS PHONE SERVICE | OMD | USA |
| NEW STUFF | PUMA | PUMA SPORTSWEAR | ZENITHOPTIMEDIA | UNITED KINGDOM |
| NIKE INSTANT MESSENGER GAME | NIKE | SPORTING GOODS | MINDSHARE WORLDWIDE | UNITED KINGDOM |
| ROCK PAPER SCISSORS | TELECOM MOBILE | YOUNG ADULT LOYALTY | TOUCHCAST | NEW ZEALAND |
| THE DAY AFTER TOMORROW | 20th CENTURY FOX | THE DAY AFTER TOMORROW MOVIE | OPTIMEDIA AUSTRALIA | AUSTRALIA |
| UNDERGROUND VIDEO CALL | VODAFONE | 3G MOBILE NETWORK | OMD SPAIN | SPAIN |
| WAVING HANDS | BRAUEREI C.&A. VELTINS | VELTINS V+BEER | SPRINGER & JACOBY WERBUNG | GERMANY |
| B03 Медиакампании для взрослых | ||||
| PONTIAC G6 OPRAH | GENERAL MOTORS | PONTIAC G6 | GM PLANWORKS | USA |
| SIZE MATTERS | SAZKA | SPORTKA LOTTERY | MEDIAEDGE:CIA CZECH REPUBLIC | CZECH REPUBLIC |
| WORLD'S LONGEST FAMILY TIES | MAZDA MOTOR CORPORATION | MAZDA PREMACY | HAKUHODO DY MEDIA PARTNERS | JAPAN |
| B04 Медиакампании для мужчин | ||||
| DELIVERING TO BEER | SIBIRSKY BEREG | BEERKA BEER SNACKS | KRYN/STARCOM | BELARUS |
| MAKING FRIENDS | MOLSON | MOLSON BEER | CRISPIN PORTER + BOGUSKY | USA |
| TITANIUM BOWL | REMINGTON | TITANIUM SHAVERS | MEDIACOM | USA |
| B05 Медиакампании для женщин | ||||
| ARIEL 35TH ANNIVERSARY | PROCTER & GAMBLE | ARIEL LAUNDRY DETERGENT | STARCOM MEXICO | MEXICO |
| IS YOUR LIPSTICK STILL ON? | PROCTER & GAMBLE | COVER GIRL LIPSTICK | THE MEDIA COMPANY | CANADA |
| ONE CUP BRA | LIGUE CONTRE LE CANCER | BREAST CANCER AWARENESS | DDB | BELGIUM |
| WORST BOYFRIEND | NZGIRL | ONLINE MAGAZINE | DDB NEW ZEALAND | NEW ZEALAND |
| B06 Вертикальный маркетинг - для отдельных целевых групп | ||||
| CLOTHING DONATION | PROCTER & GAMBLE | BIOMAT LAUNDRY DETERGENT | MEDIACOM TEL AVIV | ISRAEL |
| HYPEGALLERY FRANCE | HEWLETT-PACKARD | HEWLETT-PACKARD | PUBLICIS CONSEIL | FRANCE |
| RADIO MESSAGES | CHEVROLET | TAXI 7:24 | OMD COLOMBIA | COLOMBIA |
| TRANSPORT MEDIA | WESTERN UNION | MONEY TRANSFER SERVICE | STARCOM MEDIA ISTANBUL | TURKEY |
| B07 Маркетинг в сфере Business to Business | ||||
| 2004 OVERALL PLAN | VIRGIN ATLANTIC | AIRLINE | CRISPIN PORTER + BOGUSKY | USA |
| FRONT PAGE | AMASA | ROGER GARLICK AWARD | CINEVATION | SOUTH AFRICA |
| GRAD PACK | SAATCHI & SAATCHI | RECRUITMENT | SAATCHI & SAATCHI | UNITED KINGDOM |
| B08 Общественный и благотворительный маркетинг | ||||
| HANDS | CARE | HUMANITARIAN AID | DDB PARIS | FRANCE |
| PAINTING THE CITY | TEACHERS OF BESLAN COMMITTEE | CAMPAIGN FOR BESLAN CHILDREN | IQ MARKETING | RUSSIA |
| PAPER CAR | MINISTRY OF TRANSPORT | DRINK DRIVING PREVENTION | NAGA DDB MALAYSIA | MALAYSIA |
| TAXI TOP | MINISTRY OF TRANSPORT | DRINK DRIVING PREVENTION | NAGA DDB MALAYSIA | MALAYSIA |
Lions Direct 2005 Shortlist
| Работа | Рекламодатель | Продукт | Агентство- | Страна |
| A01 FMCG-товары | ||||
| ARIEL AIRPORT EVENT | PROCTER & GAMBLE | ARIEL DETERGENT | SAATCHI & SAATCHI | DENMARK |
| CLOTH BOOK | UNILEVER | COMFORT FABRIC SOFTENER | OGILVYONE WORLDWIDE | UNITED KINGDOM |
| HELLO PERIOD! | O.B. TAMPONS | TAMPONS AND INFORMATION ON MENSTRUATION | DRAFT SWEDEN | SWEDEN |
| LOST SOULS WEB RING | STELLA ARTOIS (INBEV UK) | STELLA ARTOIS | DRAFT | UNITED KINGDOM |
| A02 Автомобили | ||||
| CHANNEL HOPPER | RENAULT NISSAN DEUTSCHLAND | RENAULT MODUS | NORDPOL HAMBURG AGENTUR FUR KOMMUNIKATION | GERMANY |
| COKE CAN | DAIMLERCHRYSLER VERTRIEBSORGANISATION DEUTSCHLAND | SMART FORTWO CABRIO | SPRINGER & JACOBY WERBUNG | GERMANY |
| EXPANDER | FORD | FORD RANGER | WUNDERMAN FRANKFURT | GERMANY |
| ICE TRAY | VOLKSWAGEN UK | VW POLO TWIST | PROXIMITY LONDON | UNITED KINGDOM |
| NOT FOR SALE | BMW GROUP NETHERLANDS | MINI | PPGH JWT GROUP | THE NETHERLANDS |
| PERFECT MATCH | AUDI UK | AUDI A3 SPORTBACK | 20:20 LONDON | UNITED KINGDOM |
| SLEEP ON IT | VOLKSWAGEN AUDI ESPANA | AUDI A4 | CP COMUNICACION PROXIMITY - PROXIMITY WORLDWIDE | SPAIN |
| TORN | SAAB GREAT BRITAIN | SAAB 9-5 ESTATE | DRAFT | UNITED KINGDOM |
| TOW ROPE | NISSAN | NISSAN PATROL | WHYBIN\TBWA | NEW ZEALAND |
| A03 Фэшн-индустрия и товары категории люкс | ||||
| TICKET | NIKE | FABIEN PELOUS' 100TH CAP | DDB PARIS | FRANCE |
| A04 Информационные технологии | ||||
| FAKE CREATIVE | ADOBE | ADOBE CREATIVE SUITE | WUNDERMAN | SPAIN |
| IT'S YOUR MOVE | NOKIA ENTERPRISE SOLUTION | NOKIA SSL VPN FIREWALL | OGILVYONE WORLDWIDE SINGAPORE | SINGAPORE |
| MONEY MONEY MONEY | SAP POLSKA | MYSAP ALL-IN-ONE SOFTWARE | OGILVYONE | POLAND |
| ONENOTE VIRALS | MICROSOFT | ONENOTE SOFTWARE | MRM PARTNERS UK | UNITED KINGDOM |
| THE FACE SAVER | ADOBE | SOFTWARE LICENSING CAMPAIGN | WUNDERMAN | UNITED ARAB EMIRATES |
| WHAT A DIFFERENCE AN EXPERT MAKES | IBM BRASIL | STRATEGIC OUTSOURCING | OGILVYONE WORLDWIDE BRAZIL | BRAZIL |
| A05 Другие потребительские товары | ||||
| A STRANGER'S BEEN THROUGH YOUR MAIL | COURT SECURITY | SECURITY SYSTEMS | HARRISON TROUGHTON WUNDERMAN | UNITED KINGDOM |
| ANTI-SLIP SOCKS | SIEMENS ELECTRO-GERATE | TECHNOPOWER STONE & WOOD VACUUM CLEANER | SCHOLZ & FRIENDS | GERMANY |
| CLEAN INSIDE | LIVING STYLE CO. | HOOVER WASHING MACHINES | LEO BURNETT | THAILAND |
| DEVOTED | GURU BICYCLE CORP | PROFESSIONAL HIGH-END BICYCLES | DIESEL | CANADA |
| DREAM VISUALISER | BRIZO | DELTA PREMIUM FAUCETS | YOUNG & LARAMORE | USA |
| FLAGRANTI | INGO WOEHLKE BLINDS | BLINDS | JUNG von MATT GERMANY | GERMANY |
| WHERE'S MY AEROBIE? | CROWN & ANDREWS | AEROBIE - THE AMAZING FLYING RING | GEORGE PATTERSON PARTNERS | AUSTRALIA |
| A06 Финансовые продукты и услуги | ||||
| BALANCE | AMERICAN EXPRESS | CREDIT CARD BALANCE TRANSFER | OGILVYONE | ARGENTINA |
| DETERGENT, PAINT, TOOTHPASTE | AMERICAN EXPRESS | CREDIT CARD | OGILVYONE WORLDWIDE | USA |
| EGG | AMEV | HEALTH INSURANCE | EIGEN FABRIKAAT | THE NETHERLANDS |
| PAPERBILLOSAURUS CAMPAIGN | BPAY | ONLINE BILLING | BMF ADVERTISING | AUSTRALIA |
| RECIPE | MASTERCARD | CREDIT CARD | SALEM | BRAZIL |
| TIME TRAVEL | DEUTSCHE POSTBANK | COMPANY RETIREMENT PLANS | OGILVYONE WORLDWIDE | GERMANY |
| A07 Платные бытовые услуги | ||||
| A TRIBUTE TO COLD | CEPSA | HEATING FUEL | SHACKLETON DIRECT | SPAIN |
| CITY POSTER | BERLITZ | LANGUAGE SCHOOL | DDB GERMANY | GERMANY |
| ROCKY | NOKIA | NOKIA CLUB | 12SNAP GERMANY | GERMANY |
| A08 Другие потребительские услуги | ||||
| ACTIVE DESKTOP | TUI | ACTIVE HOLIDAYS | 20:20 LONDON | UNITED KINGDOM |
| CANDY BOX | TRIBIS DOG SCHOOL | PET HOLIDAY HOME | MATTER & PARTNER | SWITZERLAND |
| IN AL CAPONE'S FOOTSTEPS | DEUTSCHE LUFTHANSA | NEW BUSINESS JET CONNECTION | WUNDERMAN FRANKFURT | GERMANY |
| PUSH PUSH PUSH | CANNONS HEALTH CLUBS | ANTENATAL EXCERCISE CLASSES | HARRISON TROUGHTON WUNDERMAN | UNITED KINGDOM |
| SKYHIGH NICESSITIES | ALASKA AIRLINES | COMMERICAL AIRLINE | WONGDOODY | USA |
| STRAWS | Y+ YOGA CENTRE | YOGA CENTRE | LEO BURNETT GREATER CHINA | HONG KONG |
| TOURIST INVADERS | NH HOTELS | HOTELS | OGILVYONE WORLDWIDE SPAIN | SPAIN |
| A09 Полиграфия и медиа | ||||
| AUNT JAQUELINE | SUPERILLU VERLAG | GUTER RAT MAGAZINE | MRM PARTNERS BERLIN | GERMANY |
| CAMOBALL | GUARDIAN NEWSPAPERS | RYDER CUP GUIDE | CLAYDON HEELEY JONES MASON | UNITED KINGDOM |
| WOODEN PLANK | KARATE BUSHIDO | KARATE MAGAZINE SUBSCRIPTIONS | TBWA\PARIS | FRANCE |
| A10 Продукты Business to Business | ||||
| PICASSO | KONICA MINOLTA | IMAGING TECHNOLOGY | RAPP COLLINS | AUSTRALIA |
| RESIGNATION LETTER | HEWLETT-PACKARD | PHOTOCOPIERS | PUBLICIS MOJO | NEW ZEALAND |
| THIS CUP IS NOT MY CUP!!! | NOKIA SPAIN | TECHNOLOGICAL SOLUTIONS FOR BUSINESS | CP COMUNICACION PROXIMITY - PROXIMITY WORLDWIDE | SPAIN |
| WHITE COLLECTION | M-REAL ZANDERS | PAPER | MRM PARTNERS BERLIN | GERMANY |
| A11 Услуги Business to Business | ||||
| FOOTSTEPS OF LEGENDS | UBC (ULLEVAAL BUSINESS CLASS) | LONDON FOOTBALL TRIP | MRM PARTNERS NORWAY McCANN DIREKTE | NORWAY |
| LIFE IS AN OCEAN | TELEFONICA | BUSINESS INTERNET SOLUTIONS & SERVICES | OGILVYONE WORLDWIDE | GERMANY |
| MAGIC TRICK | NUNEZ Y NAVARRO | CAR PARKING SPACES | PROXIMITY DEC | SPAIN |
| MUSEUM | COMUNIQUE-SE | JOURNALISTS' INTERNET PORTAL | SALEM | BRAZIL |
| PHONE NUMBERS | McKINSEY & COMPANY | RECRUITMENT | RUF LANZ WERBEAGENTUR | SWITZERLAND |
| RECRUITING PENCIL | McKINSEY & COMPANY | RECRUITMENT | RUF LANZ WERBEAGENTUR | SWITZERLAND |
| A12 Реклама и медиа в сфере Business to Business | ||||
| 103,823 IMAGES | PANG!PANG! | INTERIOR DECORATOR/STYLIST/CASTING | ANR.BBDO | SWEDEN |
| IDEATOR | JWT INDIA | ADVERTISING AGENCY | JWT INDIA | INDIA |
| MOBILE MESSAGES | YOUNG & RUBICAM MELBOURNE | ADVERTISING AGENCY | YOUNG & RUBICAM MELBOURNE | AUSTRALIA |
| TEDDY BEAR | GREY MEXICO | ADVERTISING AGENCY | GREY MEXICO | MEXICO |
| THE FIRST MEDIA CHOICE | SYDSVENSKAN DAILY NEWS | NEWSPAPER ADVERTISING | THE FAN CLUB | SWEDEN |
| WATER GLASS ORCHESTRA SET | LIQUID STUDIOS | MUSIC SOUND STUDIO | COLENSO BBDO | NEW ZEALAND |
| WE MISS YOU | PROXIMITY BBDO FOR LA POSTE | MARKETING AGENCY | PROXIMITY BBDO | FRANCE |
| A13 Услуги ритейла | ||||
| BICYCLE INSPECTION | CYKELSPEC | SPRING SALES AND SERVICES | GOSS | SWEDEN |
| CRISPLY FOLDED SHIRT | PLEATS FINEST CLEANERS | DRY CLEANING | RODGERS TOWNSEND | USA |
| A14 Некоммерческие организации | ||||
| AN ORDINARY DAY IN AN EXTRAORDINARY PLACE | THE ROYAL MARSDEN HOSPITAL | FUNDRAISING | HARRISON TROUGHTON WUNDERMAN | UNITED KINGDOM |
| BUBBLE WRAP DAY | SEEING EYE DOGS AUSTRALIA | GUIDE DOG FUNDRAISER | RAPP COLLINS MELBOURNE | AUSTRALIA |
| DANGEROUS WORLD | DEBRA AUSTRIA | FUNDRAISING FOR BUTTERFLY CHILDREN | OGILVY & MATHER | AUSTRIA |
| REFERENDUM PLUS | SPANISH GOVERNMENT YOUTH COUNCIL | YOUTH VOTE CAMPAIGN | SHACKLETON DIRECT | SPAIN |
| RIZLA | CHABAD HOUSE | DRUG AWARENESS HOTLINE | NET#WORK BBDO | SOUTH AFRICA |
| SCRATCH | AUSTRALIAN CANCER RESEARCH FOUNDATION (ACRF) | CANCER CHARITY APPEAL | M&C SAATCHI | AUSTRALIA |
| STOLEN FUTURE | CHILDLINE | CHILD PROTECTION | NET#WORK BBDO | SOUTH AFRICA |
| WE GAVE BLOOD | AUSTRALIAN RED CROSS BLOOD SOCIETY | CALL FOR MEDIA FOR BLOOD DONATION CAMPAIGN | BMF ADVERTISING | AUSTRALIA |
| WHEN YOU DRINK, YOUR BABY DRINKS TOO | FASAWAREUK | PRE-NATAL HEALTH | HARRISON TROUGHTON WUNDERMAN | UNITED KINGDOM |
| YOU PUT IT DOWN THE DRAIN | GREATER WELLINGTON REGIONAL COUNCIL | WATER POLLUTION PREVENTION | CLEMENGER BBDO DIRECT | NEW ZEALAND |
| B01 Рассылка писем | ||||
| 1 4 | UPC | FIXED TELEPHONE SERVICE | DINAMO LINK | NORWAY |
| BOLT-ON MAILING | MICROSOFT | EXCHANGE SERVER 2003 | HARRISON TROUGHTON WUNDERMAN | UNITED KINGDOM |
| GRAD PACK | SAATCHI & SAATCHI | ADVERTISING SCHOLARSHIP PROGRAMME | SAATCHI & SAATCHI | UNITED KINGDOM |
| MEDICATION PACK | THAI HEALTH INSURANCE | HEALTH INSURANCE | OGILVYONE WORLDWIDE | THAILAND |
| OZONE | SINGAPORE ENVIRONMENT COUNCIL | ENVIRONMENTAL AWARENESS | 10AM COMMUNICATIONS | SINGAPORE |
| PERFECT MATCH | AUDI UK | AUDI A3 SPORTBACK | 20:20 LONDON | UNITED KINGDOM |
| RECYCLED CHRISTMAS CARD | NABS | CHRISTMAS CARD | HARRISON TROUGHTON WUNDERMAN | UNITED KINGDOM |
| SECURITY GUARD | NAGA DDB MALAYSIA | HARI RAYA (MALAY NEW YEAR) GREETINGS | NAGA DDB MALAYSIA | MALAYSIA |
| WHAT DO YOU GET FROM F.A.Z. SIZED ADS? | FRANKFURTER ALLGEMEINE ZEITUNG | ADVERTISING IN F.A.Z. | SCHOLZ & FRIENDS | GERMANY |
| YOUNG FAMILIES PACK | VOLVO CAR UK | VOLVO S40, V50 & S60 | EHS BRANN CIRENCESTER | UNITED KINGDOM |
| B02 Рассылка бандеролей | ||||
| COKE CAN | DAIMLERCHRYSLER VERTRIEBSORGANISATION DEUTSCHLAND | SMART FORTWO CABRIO | SPRINGER & JACOBY WERBUNG | GERMANY |
| ICE BLOCK | CPM/IBM | DATA STORAGE | SALEM | BRAZIL |
| INTEGRATION WORKS | IBM BRASIL | BUSINESS INTEGRATION SOLUTIONS | OGILVYONE WORLDWIDE BRAZIL | BRAZIL |
| LOVE IS JUST A WORD | SKADIALOG | SKASALON CUSTOMER RETENTION TOOL | SKADIALOG WERBEAGENTUR | GERMANY |
| MAILING TO JOURNALISTS | FASAWAREUK | PRE-NATAL HEALTH | HARRISON TROUGHTON WUNDERMAN | UNITED KINGDOM |
| PAPERBILLOSAURUS CAMPAIGN | BPAY | ONLINE BILLING | BMF ADVERTISING | AUSTRALIA |
| SOARING FEELINGS | OPER FRANKFURT | FRANKFURT STATE OPERA | OGILVYONE WORLDWIDE | GERMANY |
| SOUVENIR FROM THE SEA | SURFRIDER FOUNDATION | ENVIRONMENTAL ORGANIZATION | YOUNG & RUBICAM FRANCE | FRANCE |
| THE BEST KEPT SECRET | VOLKSWAGEN AUDI ESPANA | NEW AUDI A6 | CP COMUNICACION PROXIMITY - PROXIMITY WORLDWIDE | SPAIN |
| THE FIRST MEDIA CHOICE | SYDSVENSKAN DAILY NEWS | NEWSPAPER ADVERTISING | THE FAN CLUB | SWEDEN |
| B03 Прямые печатные рассылки, включая вкладыши | ||||
| BULLET HOLE THROUGH MAGAZINE | METROPOLITAN POLICE SERVICE | OPERATION TRIDENT FIREARM CRIME PREVENTION | MILES CALCRAFT BRIGINSHAW DUFFY | UNITED KINGDOM |
| WHEN YOU DRINK, YOUR BABY DRINKS TOO | FASAWAREUK | PRE-NATAL HEALTH | HARRISON TROUGHTON WUNDERMAN | UNITED KINGDOM |
| B04 ТВ-объявления (Direct Response TV) | ||||
| GEL TV | ASICS EUROPE/NETHERLANDS | RUNNING SHOES | AIMAQ.RAPP.STOLLE | GERMANY |
| NAILS | DEBRA AUSTRIA | FUNDRAISING FOR BUTTERFLY CHILDREN | OGILVY & MATHER | AUSTRIA |
| WE GAVE BLOOD | AUSTRALIAN RED CROSS BLOOD SERVICE | BLOOD DONATION | BMF ADVERTISING | AUSTRALIA |
| B05 Infomercials | ||||
| HARDCORE | SCRUFFS | SCRUFFS WORKWEAR | JWT CHEETHAMBELL | UNITED KINGDOM |
| B06 Альтернативные медиа | ||||
| BUBBLE WRAP DAY | SEEING EYE DOGS AUSTRALIA | GUIDE DOG APPEAL | RAPP COLLINS MELBOURNE | AUSTRALIA |
| EQUITY | P&G PROFESSIONAL | CLEANING PRODUCTS & SERVICES | SAATCHI & SAATCHI | UNITED KINGDOM |
| INVISIBLE WHEELS | LOJACK | CAR TRACKING DEVICE | WUNDERMAN ARGENTINA | ARGENTINA |
| ORPHEUS IN THE UNDERWORLD | FOLKOPERAN | OPERA | LOWE BRINDFORS | SWEDEN |
| PILLOWCASE | DENNY'S | DENNY'S RESTAURANT | PUBLICIS | USA |
| SCRAPS OF CLOTH | TRIBIS DOG SCHOOL | DOG BEHAVIOUR SCHOOL | MATTER & PARTNER | SWITZERLAND |
| UMBRELLA | NATURE SOCIETY OF SINGAPORE | RAINFOREST CONSERVATION | AD PLANET GROUP | SINGAPORE |
| B07 Полевой маркетинг (Field Marketing) | ||||
| COIN | DROGARIAS ONOFRE | DRUGSTORES | SUN MRM PARTNERS | BRAZIL |
| MOBILISATION | MATSUSHITA ELECTRIC INDUSTRIAL CO. | OXYRIDE BATTERIES | HAKUHODO | JAPAN |
| ONE CUP BRA | LIGUE CONTRE LE CANCER | ANNUAL BREAST CANCER CHECK-UPS | DDB | BELGIUM |
| B08 Интегрированные решения | ||||
| ANOTHER REALITY | NBC UNIVERSAL | SCI FI CHANNEL | SHACKLETON DIRECT | SPAIN |
| CARBON COPY KILLER | FIVE | CSI: NY TV SERIES | 20:20 LONDON | UNITED KINGDOM |
| EXTRAORDINARILY THIN | PAUSE LJUD & BILD | HOME ENTERTAINMENT SYSTEMS | AKESTAM.HOLST | SWEDEN |
| FLIGHTS FOR THE PRICE OF A TAXI | HAPAG-LLOYD-EXPRESS | CHEAP FLIGHTS | SCHOLZ & FRIENDS | GERMANY |
| HOPSCOTCH | FOD (CHILDREN IN DANGER FUND) | CHILDREN'S CHARITY | PROXIMITY PRAGUE | CZECH REPUBLIC |
| ICE TRAY | VOLKSWAGEN UK | VW POLO TWIST | PROXIMITY LONDON | UNITED KINGDOM |
| IT'S GONNA GET DIRTY | SCRUFFS | SCRUFFS WORKWEAR | JWT CHEETHAMBELL | UNITED KINGDOM |
| LOST SOULS WEB RING | STELLA ARTOIS (INBEV UK) | STELLA ARTOIS BEER | DRAFT | UNITED KINGDOM |
| MORE TIME AT HOME | IKEA | FURNITURE STORE OPENING | TOUCH ME RED CELL | PORTUGAL |
| REFERENDUM PLUS | SPANISH GOVERNMENT YOUTH COUNCIL | YOUTH VOTE CAMPAIGN | SHACKLETON DIRECT | SPAIN |
| STILL HERE | CANCER RESEARCH UK | FUNDRAISING | OGILVYONE WORLDWIDE | UNITED KINGDOM |
| WATER POLLUTION | GREATER WELLINGTON REGIONAL COUNCIL | WATER POLLUTION PREVENTION | CLEMENGER BBDO DIRECT | NEW ZEALAND |
| WHEN YOU DRINK, YOUR BABY DRINKS TOO | FASAWAREUK | PRE-NATAL HEALTH | HARRISON TROUGHTON WUNDERMAN | UNITED KINGDOM |
| C01 Вывод продуктов | ||||
| A CHANNEL HOPPER | RENAULT NISSAN DEUTSCHLAND | RENAULT MODUS | NORDPOL HAMBURG AGENTUR FUR KOMMUNIKATION | GERMANY |
| CARBON COPY KILLER | FIVE | CSI: NY TV SERIES | 20:20 LONDON | UNITED KINGDOM |
| FOR BOYS WHO WERE ALWAYS MEN | VOLKSWAGEN | VW GOLF GTI | DDB GERMANY | GERMANY |
| IT'S GONNA GET DIRTY | SCRUFFS | SCRUFFS WORKWEAR | JWT CHEETHAMBELL | UNITED KINGDOM |
| LAIRD OF SCOTLAND | LAND ROVER | RANGE ROVER | WUNDERMAN FRANKFURT | GERMANY |
| SAVE THE SEATS | CHRYSLER | GRAND VOYAGER | PROXIMITY BBDO | FRANCE |
| C02 Traffic Building | ||||
| SUNSHADES | IKEA | FURNITURE STORE OPENING | TOUCH ME RED CELL | PORTUGAL |
| WHAT A DIFFERENCE AN EXPERT MAKES | IBM BRASIL | STRATEGIC OUTSOURCING | OGILVYONE WORLDWIDE BRAZIL | BRAZIL |
| WORST BOYFRIEND | NZ GIRL | ONLINE MAGAZINE | DDB NEW ZEALAND | NEW ZEALAND |
| C03 Программы повышения лояльности | ||||
| 9 DAYS | CEPSA | AGRO CLUB LOYALTY PROGRAMME | SHACKLETON DIRECT | SPAIN |
| A TRIBUTE TO COLD | CEPSA | FUEL HEATING | SHACKLETON DIRECT | SPAIN |
Press 2005 Shortlist
Работа
Рекламодатель
Продукт
Агентство
Страна
A01 Продукты питания
COWBOY
MILKPEP
MILK
LOWE
USA
CUPBOARD
H.J. HEINZ
SPIDERMAN PASTA
LEO BURNETT
UNITED KINGDOM
FIRE ALARM
HEINZ
HOT KETCHUP
LEO BURNETT LISBON
PORTUGAL
GLASS
H.J. HEINZ
SPIDERMAN PASTA
LEO BURNETT
UNITED KINGDOM
MAIN SQUARE
QUESERIAS BEL ESPANA
BABYBEL CHEESE
SAATCHI & SAATCHI
SPAIN
MURDERED BOY
UNILEVER BESTFOODS ESPANA S.A.
KNORR PASTA SAUCES
DDB ESPANA
SPAIN
MURDERED GIRL
UNILEVER BESTFOODS ESPANA S.A.
KNORR PASTA SAUCES
DDB ESPANA
SPAIN
REALLY, REALLY BIG CAKE
KRAFT FOODS
FERMENTO ROYAL BAKING POWDER
JWT
BRAZIL
STATION
QUESERIAS BEL ESPANA
BABYBEL CHEESE
SAATCHI & SAATCHI
SPAIN
TOMATO
GREEN HOUSE ORGANIC
ORGANIC FOOD
Y&R SHANGHAI
CHINA
A02 Сладости
AIRCRAFT
COLUN
LIGHT YOGHURT
PROLAM Y&R
CHILE
ANTS
CHUPA CHUPS
CANDY
DDB ESPANA
SPAIN
ARMY
MASTERFOODS CHOCOLATE
M&M'S
BBDO NEW YORK
USA
CHE
WICKBOLD
LIGHT BREAD
PUBLICIS SALLES NORTON
BRAZIL
CHICKEN
CPW NESTLE
FIBRE 1 CEREAL
F/NAZCA SAATCHI & SAATCHI
BRAZIL
HAMBURGER
CPW NESTLE
FIBRE 1 CEREAL
F/NAZCA SAATCHI & SAATCHI
BRAZIL
HANGOVER KIT
PROCTER & GAMBLE
PRINGLES CHIPS
GREY & TRACE
SPAIN
LIPS
STIMOROL
CHEWING GUM
LOWE BULL
SOUTH AFRICA
MOVIES KIT
PROCTER & GAMBLE
PRINGLES CHIPS
GREY & TRACE
SPAIN
PARTY KIT
PROCTER & GAMBLE
PRINGLES CHIPS
GREY & TRACE
SPAIN
PATTERN DESIGN COAT
KELLOGG'S
SPECIAL K
JWT MADRID
SPAIN
PATTERN DESIGN DRESS
KELLOGG'S
SPECIAL K
JWT MADRID
SPAIN
PIZZA
CPW NESTLE
FIBRE 1 CEREAL
F/NAZCA SAATCHI & SAATCHI
BRAZIL
SAM
WICKBOLD
LIGHT BREAD
PUBLICIS SALLES NORTON
BRAZIL
SHUTTLE
MASTERFOODS CHOCOLATE
M&M'S
BBDO NEW YORK
USA
SKULL
WICKBOLD
LIGHT BREAD
PUBLICIS SALLES NORTON
BRAZIL
WHITE TEETH BOY
SIGNAL
CHEWING GUM
LG&F
BELGIUM
WHITE TEETH GIRL
SIGNAL
CHEWING GUM
LG&F
BELGIUM
A03 Алкогольные напитки
AIRFIELD
INTERBREW UK
STELLA ARTOIS BEER
LOWE LONDON
UNITED KINGDOM
BALANCE
CHATEAU INDAGE
WINES
SAATCHI & SAATCHI
INDIA
BAR
SAGATIBA
CACHACA LIQUOR
SAATCHI & SAATCHI
UNITED KINGDOM
CROSSROADS
INTERBREW UK
STELLA ARTOIS BEER
LOWE LONDON
UNITED KINGDOM
CROWD SURF
SAGATIBA
CACHACA LIQUOR
SAATCHI & SAATCHI
UNITED KINGDOM
ELEPHANT
DISTELL
AMARULA CREAM LIQUEUR
GIOVANNI FCB
BRAZIL
FBI FILE
ABSOLUT
VODKA
TBWA\PARIS
FRANCE
FIVE CANS
CERVEJARIAS KAISER DO BRASIL
BAVARIA ALCOHOL-FREE BEER
PUBLICIS SALLES NORTON
BRAZIL
OFFICE
INTERBREW UK
STELLA ARTOIS BEER
LOWE LONDON
UNITED KINGDOM
SWIMMING POOL
SAGATIBA
CACHACA LIQUOR
SAATCHI & SAATCHI
UNITED KINGDOM
TAXI
SAGATIBA
CACHACA LIQUOR
SAATCHI & SAATCHI
UNITED KINGDOM
A04 Безалкогольные напитки
BOTTLED CAN
PEPSI-COLA
PEPSI DIET
BBDO CAMPAIGN DUSSELDORF
GERMANY
CAR
COCA-COLA ARGENTINA
SPRITE CERO DRINK
OGILVY & MATHER ARGENTINA
ARGENTINA
ECOLOGIC
GRUPO SCHINCARIOL
MINERAL WATERS
LEW LARA PROPAGANDA
BRAZIL
FAN
COCA-COLA ARGENTINA
SPRITE CERO DRINK
OGILVY & MATHER ARGENTINA
ARGENTINA
POOL
FRUCOR
V GUARANA ENERGY DRINK
CLEMENGER BBDO SYDNEY
AUSTRALIA
ROAD SIGN
PEPSI-COLA
PEPSI LIGHT
BBDO CAMPAIGN DUSSELDORF
GERMANY
STREET LIGHT
PEPSI-COLA
PEPSI LIGHT
BBDO CAMPAIGN DUSSELDORF
GERMANY
THIN
COCA-COLA
DIET COKE
LOWE
VIETNAM
A05 Хозяйственные товары
BOOGA
SPECIALISED MAINTENANCE PRODUCTS
SILVERBRITE POLISA
TBWA\HUNT\LASCARIS
SOUTH AFRICA
BULL
HENKEL
DETERGENT PER BLACK CLOTHES
D'ADDA LORENZINI VIGORELLI BBDO
ITALY
COFFEE
DIAOPAI
WASHING POWDER
CC&E ADVERTISING
CHINA
COFFEE
JANITORIAL MAINTENANCE SERVICES
ENVIRODRI STAIN REMOVER
TBWA\THAILAND
THAILAND
COIN
UNILEVER
COMFORT FABRIC SOFTENER
McCANN ERICKSON SINGAPORE
SINGAPORE
DESERT
PROCTER & GAMBLE
ARIEL HANDWASH
SAATCHI & SAATCHI
UNITED KINGDOM
EXAM CHEAT NOTE
RECKITT BENCKISER
NUGGET SHOE POLISH
THE JUPITER DRAWING ROOM
SOUTH AFRICA
FEAR
ADCOCK INGRAM
DOOM INSECT SPRAY
TBWA\HUNT\LASCARIS
SOUTH AFRICA
FRENCH FRIED
KIMBERLY CLARK
SCOTT TOWEL ROLL
JWT BANGKOK
THAILAND
GREEN SHIRT
PROCTER & GAMBLE
ARIEL LAUNDRY DETERGENT
DEL CAMPO NAZCA SAATCHI & SAATCHI
ARGENTINA
HORROR MOVIE
ADCOCK INGRAM
DOOM INSECT SPRAY
TBWA\HUNT\LASCARIS
SOUTH AFRICA
ICECREAM
JANITORIAL MAINTENANCE SERVICES
ENVIRODRI STAIN REMOVER
TBWA\THAILAND
THAILAND
INK
JANITORIAL MAINTENANCE SERVICES
ENVIRODRI STAIN REMOVER
TBWA\THAILAND
THAILAND
MAGNETS
HENKEL
SUPER BONDER INSTANT GLUE
DDB BRASIL
BRAZIL
MAKE-UP
SPECIALISED MAINTENANCE PRODUCTS
SILVERBRITE POLISA
TBWA\HUNT\LASCARIS
SOUTH AFRICA
MONKEY
HENKEL
DETERGENT PER BLACK CLOTHES
D'ADDA LORENZINI VIGORELLI BBDO
ITALY
MOUNTAIN
PROCTER & GAMBLE
ARIEL HANDWASH
SAATCHI & SAATCHI
UNITED KINGDOM
OCEAN
PROCTER & GAMBLE
ARIEL HANDWASH
SAATCHI & SAATCHI
UNITED KINGDOM
PANTHER
HENKEL
DETERGENT PER BLACK CLOTHES
D'ADDA LORENZINI VIGORELLI BBDO
ITALY
PEN
UNILEVER
COMFORT FABRIC SOFTENER
McCANN ERICKSON SINGAPORE
SINGAPORE
PHONE
ADCOCK INGRAM
DOOM INSECT SPRAY
TBWA\HUNT\LASCARIS
SOUTH AFRICA
POLICE OFFICER
RECKITT BENCKISER
NUGGET SHOE POLISH
THE JUPITER DRAWING ROOM
SOUTH AFRICA
PORK
KIMBERLY CLARK
SCOTT TOWEL ROLL
JWT BANGKOK
THAILAND
RAINFOREST
PROCTER & GAMBLE
ARIEL HANDWASH
SAATCHI & SAATCHI
UNITED KINGDOM
RED SHIRT
PROCTER & GAMBLE
ARIEL LAUNDRY DETERGENT
DEL CAMPO NAZCA SAATCHI & SAATCHI
ARGENTINA
SCHOOL GIRLS
RECKITT BENCKISER
NUGGET SHOE POLISH
THE JUPITER DRAWING ROOM
SOUTH AFRICA
SPINACH
SPECIALISED MAINTENANCE PRODUCTS
SILVERBRITE POLISH
TBWA\HUNT\LASCARIS
SOUTH AFRICA
WELL
SPONTEX
SPONGE
TBWA\PARIS
FRANCE
YELLOW SHIRT
PROCTER & GAMBLE
ARIEL LAUNDRY DETERGENT
DEL CAMPO NAZCA SAATCHI & SAATCHI
ARGENTINA
ZIT
SPECIALISED MAINTENANCE PRODUCTS
SILVERBRITE POLISH
TBWA\HUNT\LASCARIS
SOUTH AFRICA
A06 Бытовая техника
BAR
INDOSPORT (THAILAND)
MAGLITE TORCH
BBDO BANGKOK
THAILAND
BEET ROOT
WMF
KNIVES
KNSK WERBEAGENTUR
GERMANY
BUDDHIST
ARNO
FOOD MIXER
F/NAZCA SAATCHI & SAATCHI
BRAZIL
CAPTIAN COURAGE
RESTONIC
MATTRESSES
FCB JOHANNESBURG
SOUTH AFRICA
CARROT
WMF
KNIVES
KNSK WERBEAGENTUR
GERMANY
CLIPBOARD
ARNO
FOOD MIXER
F/NAZCA SAATCHI & SAATCHI
BRAZIL
CLOTHESLINE
STIHL
BRUSHCUTTER
DDB PARIS
FRANCE
CUT-OFF WHEELS
INTERTOOL
INTERTOOL TOOLS
OGILVY & MATHER FRANKFURT
GERMANY
DOGS
WERU
SOUNDPROOF WINDOWS
SCHOLZ & FRIENDS
GERMANY
DRILL BITS
INTERTOOL
INTERTOOL TOOLS
OGILVY & MATHER FRANKFURT
GERMANY
ENCYCLOPAEDIA
ARNO
FOOD MIXER
F/NAZCA SAATCHI & SAATCHI
BRAZIL
GARBAGE
WERU
SOUNDPROOF WINDOWS
SCHOLZ & FRIENDS
GERMANY
LETTERBOX
STIHL
BRUSHCUTTER
DDB PARIS
FRANCE
NINJA PRINCESS
RESTONIC
MATTRESSES
FCB JOHANNESBURG
SOUTH AFRICA
PEAR
WMF
KNIVES
KNSK WERBEAGENTUR
GERMANY
PUPPY
ARNO
VACUUM CLEANER
F/NAZCA SAATCHI & SAATCHI
BRAZIL
ROCKER
WERU
SOUNDPROOF WINDOWS
SCHOLZ & FRIENDS
GERMANY
SAW BLADES
INTERTOOL
INTERTOOL TOOLS
OGILVY & MATHER FRANKFURT
GERMANY
SKIRT
ARNO
FLOOR POLISHER
F/NAZCA SAATCHI & SAATCHI
BRAZIL
STREET WALKER
INDOSPORT (THAILAND)
MAGLITE TORCH
BBDO BANGKOK
THAILAND
TABLE TENNIS
STIHL
BRUSHCUTTER
DDB PARIS
FRANCE
XXX CINEMA
INDOSPORT (THAILAND)
MAGLITE TORCH
BBDO BANGKOK
THAILAND
A07 Косметика и парфюмерия
BIKES
LEVER FABERGE
LYNX MEN'S BODY SPRAY
BARTLE BOGLE HEGARTY
UNITED KINGDOM
BLUE
PAUL HARTMANN
BEL COSMETIC PADS
JUNG von MATT GERMANY
GERMANY
DIRTY GIRL
UNILEVER AUSTRALASIA
LYNX SHOWER GEL
LOWE HUNT
AUSTRALIA
DOGS
LEVER FABERGE
LYNX MEN'S BODY SPRAY
BARTLE BOGLE HEGARTY
UNITED KINGDOM
FLOWER
PAUL HARTMANN
BEL COSMETIC PADS
JUNG von MATT GERMANY
GERMANY
FOOT NOSE
ANDROMACO
FOOT DEODORANT
PROLAM Y&R
CHILE
GRIP PADS
UNILEVER
AXE SHOWER GEL
BARTLE BOGLE HEGARTY
USA
JASON
UNILEVER
AXE DEODORANT/BODY SPRAY
BARTLE BOGLE HEGARTY
USA
MIRROR
UNILEVER
AXE SHOWER GEL
BARTLE BOGLE HEGARTY
USA
PINOCCHIO
PROCTER & GAMBLE
OLAY FACE CREAM
SAATCHI & SAATCHI
UNITED KINGDOM
ROSE
PAUL HARTMANN
BEL COSMETIC PADS
JUNG von MATT GERMANY
GERMANY
STREET PLAN
GARNIER
FRUCTIS HAIR CONDITIONER
PUBLICIS BELGIUM
BELGIUM
TAKE A NUMBER
UNILEVER
AXE DEODORANT/BODY SPRAY
BARTLE BOGLE HEGARTY
USA
TOWELS
UNILEVER
AXE SHOWER GEL
BARTLE BOGLE HEGARTY
USA
TREE
OIL OF OLAZ
ANTI-WRINKLE CREAM
QUATTRO SAATCHI & SAATCHI
BELGIUM
WARTHOG
DESIGNER GROUP
HAIR GEL
NET#WORK BBDO
SOUTH AFRICA
A08 Туалетные принадлежности и товары для здоровья
ARSE
REMINGTON
MALE BODY TRIMMER
GREY LONDON
UNITED KINGDOM
BEFORE/AFTER
WHITE NIGHT
CONDOMS
DDB
BELGIUM
BIG SHOES
DUREX SSL HEALTHCARE
LUBRICANT
PUBLICIS SINGAPORE
SINGAPORE
BUSHES
PANADOL
PAIN KILLER
Y&R WUNDERMAN CHINA
CHINA
CACTUS
SENG THAI CO.
BISOLAX LAXATIVE
BBDO BANGKOK
THAILAND
CHEST
REMINGTON
MALE BODY TRIMMER
GREY LONDON
UNITED KINGDOM
CROSS
GODREJ SARA LEE
HIT INSECTICIDES
AMBIENCE PUBLICIS
INDIA
FACE
KIMBERLY CLARK
KLEENEX TISSUES
JWT BANGKOK
THAILAND
FLOSSING
UNILEVER THAI HOLDINGS
CLINIC CLEAR DENTAL FLOSS
LOWE BANGKOK
THAILAND
GROIN
REMINGTON
MALE BODY TRIMMER
GREY LONDON
UNITED KINGDOM
JOHN
KLABIN KIMBERLEY
KLEENEX TISSUE
JWT
BRAZIL
KARATE
EPHYDROL
ANTI-SWEAT FOOT SPRAY
TBWA\PARIS
FRANCE
LEFT BEHIND
CEREBOS
ESSENCE OF CHICKEN VITAMINS
Y&R
MALAYSIA
LONG DRINK
WHITE NIGHT
CONDOM
DDB
BELGIUM
MORELL
KLABIN KIMBERLEY
KLEENEX TISSUE
JWT
BRAZIL
ROCKSTAR
HANSAPLAST
BURN PLASTERS
TBWA\PARIS
FRANCE
SHOES
UNION FOODS CO.
OMEX-3 MEMORY BOOSTER TABLETS
Y&R THAILAND
THAILAND
SOLDIER
EPHYDROL
ANTI-SWEAT FOOT SPRAY
TBWA\PARIS
FRANCE
SPY
EPHYDROL
ANTI-SWEAT FOOT SPRAY
TBWA\PARIS
FRANCE
STONE
SENG THAI CO.
BISOLAX LAXATIVE
BBDO BANGKOK
THAILAND
STUART
KLABIN KIMBERLEY
KLEENEX TISSUE
JWT
BRAZIL
TRUCK
VITAFORCE
STRESS RELIEF TABLETS
THE JUPITER DRAWING ROOM
SOUTH AFRICA
WALDO
ACHE
FLAGASS GAS RELIEF
OGILVY BRASIL
BRAZIL
WINDOW
PROCTER & GAMBLE
VICK VAPORUB
PUBLICIS SALLES NORTON
BRAZIL
Авторские колонки
Авторские колонки
