15jun2009
Golden Hammer
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Украинцы взяли серебро на Golden HammerВ пятницу, 12 июня, назвал победителей 10-й Международный фестиваль рекламы Golden Hammer. |
Среди них были увенчаны лаврами и несколько украинских агентств. Так, Ogilvy Group получило серебро за серию социальной печатной рекламы Burn и Melt, а вот в наружке эта же серия была отмечена лишь дипломом. Также в конкурсе наружной рекламы Rabbit от Adventa Lowe была удостоена серебра, аCrocodile - шорт-листа. Mermaid от MEX завоевала серебро в категории Best use of Indoor Media, а Children's lost letters от Adventa Lowe попала в шорт-лист Best use of Guerilla Marketing. Walking Calendar от Студии графического дизайна Юрка Гуцуляка был включен в шорт-лист конкурса Art Direction.
Предлагаем вашему вниманию полный список победителей:
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ПОБЕДИТЕЛИ 2009
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| Creativity Case | BBDO Moscow | Russia | |
| Media folder | Saatchi & Saatchi | Slovak republic | |
| Access key | Gaumina | Lithuania | |
| Network of the year |
Saatchi & Saatchi
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TV Ads
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Foodstuffs, beverages, animal and pet food
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| ICE BATTLE | Russia | BBDO Moscow | diploma |
| Squirrels | Russia | BBDO Moscow | diploma |
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Services (tourism, entertainment, sports, mass media, culture, education)
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| Sheep | Romania | Ogilvy&Mather Advertising | silver |
| The Way It Was Meant To Be | Finland | hasan&partners | gold |
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Social
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| Job interview | Hungary | ACG.HEY Advertising Agency | diploma |
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PRINT ADS
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Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport
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| Zip | Russia | Grey Moscow | diploma |
| ShoeControl_Peephole, ShoeControl_CCTV ShoeControl_spywindow | Russia | BBDO Moscow | diploma |
| Cup, Kettle | Russia | Leo Burnett Moscow | diploma |
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Social
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| Burn, Melt | Ukraine | Ogilvy Group | silver |
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OUTDOOR POSTERS
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Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport
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| THE CROCODILE | Ukraine | Adventa Lowe | diploma |
| THE RABBIT | Ukraine | Adventa Lowe | silver |
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Services (tourism, entertainment, sports, mass media, culture, education)
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| Post-it Scenario | Lithuania | MILK | diploma |
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Services (telecommunications, financial, trade, insurance, retail)
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| Burn, Melt | Ukraine | Ogilvy Group | diploma |
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Other
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| Win the Window | Russia | Leo Burnett Moscow | diploma |
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RADIO ADS
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Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport
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| Unexpectedly Fast | Russia | BBDO Moscow | diploma |
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INTERACTIVE MEDIA
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Corporate websites, Information resources - NEWS PORTALS; Service projects: on-line services, on-line stores, catalogues, search services; Non-commercial projects: entertainment, culture, humanities, ecology, microsites
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| Green Energy | Estonia | A3 Interacitve OÜ | diploma |
| www.paprasyk.lt | Lithuania | Adell TAivas Ogilvy | diploma |
| Super Hero | Belarus | Forte Grey | silver |
| www.skamp.lt | Lithuania | Gaumina | gold |
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Simple banners: GIF, JPG, Media banners: flash, HTML, rich-media; Beyond The Banner (interstitials, push technology, etc.)
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| Orbit Bottle | Russia | BBDO Interactive | diploma |
| TS Twitter Banners | Lithuania | Gaumina | diploma |
| Sobieski Impress Baner | Lithuania | MILK | silver |
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Internet campaigns
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| TS Online Campaign | Lithuania | Gaumina | gold |
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E-mail Marketing / Newsletters, animated greeting cards
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| St.Valentine´s Day | Czech republic | MARK BBDO | silver |
| Efectologist Easter greeting | Latvia | DDB Latvija / CUBE | gold |
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Viral video
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| Bohemians | Lithuania | Gaumina | diploma |
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Other
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| Yandex Traffic jams | Russia | ZAO Instinct | diploma |
| Raiffeisen Captcha Ad | Hungary | carnation ltd. | silver |
| Toyota Screensaver | Russia | BrandStudio | gold |
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BEST USE OF MEDIA
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Best use of Television
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| real,- Contextual Advertising | Germany | OMD Germany | diploma |
| BITE TV VOTING PROJECT | Latvia | OMD Latvia | diploma |
| Maxima_ New_Year_speech | Latvia | DDB Worldwide Latvia | silver |
| Smoke Free Commercial Breaks | Finland | hasan&partners | gold |
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Best use of Print Media
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| BITE PRINT IN GREEN | Latvia | OMD Latvia | silver |
| Fiesta Fashion Colors | Czech Republic | Mindshare | gold |
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Best use of Outdoor Media (posters, stands, pillars, signboards, neon signs, pneumatic constructions, decorations, transport)
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| We´ll heal the city | Slovak Republic | VACULIK ADVERTISING | diploma |
| "Dead party" campaign installation | Latvia | Creative Media Services | silver |
| Vitiron, dancing red coat | Latvia | UniversalMcCann Latvia | gold |
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Best use of Indoor Media (posters, stands, pillars, signboards, neon signs,decorations)
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| Scale | Czech Republic | EURO RSCG a.s. | diploma |
| Eset public toilette peephole | Slovakia | MARK BBDO Bratislava, s.r.o. | diploma |
| flyLAL elevator | Lithuania | UAB "Euro RSCG MIA" | diploma |
| Mermaid | Ukraine | MEX | silver |
| Hiding women | Slovak Republic | VACULIK ADVERTISING | silver |
| CINEMA MESSAGES | Slovak republic | Saatchi & Saatchi | gold |
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Best use of Internet
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| TS Online Campaign | Lithuania | Gaumina | diploma |
| www.skamp.lt | Lithuania | Gaumina | diploma |
| GALERIJA CENTRS game Hot or Not | Latvia | PHD Latvia | silver |
| The Morning After: Abort, Ignore, Cancel | Latvia | OMD Latvia | silver |
| Blow into the mic | Russia | Leo Burnett Moscow | gold |
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Best use of Media Mix
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| BITE -It's Getting Greener | Latvia | OMD Latvia | diploma |
| Vitiron | Latvia | UniversalMcCann Latvia | silver |
| MESSAGES | Slovak republic | Saatchi & Saatchi | gold / grand prix |
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Best use of Guerilla Marketing (Legal Graffiti/Murals, Word of Mouth/Buzz), Product Placement, Street Teams
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| CHILDREN'S LOST LETTERS | Ukraine | Adventa Lowe | diploma |
| Graffiti Street Cans | Latvia | OMD Latvia | diploma |
| Zelta Zivtina tunnel | Latvia | Inspired Communications / DDB Latvia | diploma |
| Dog Shit | Czech Republic | EURO RSCG a.s. | silver |
| Check Them! | Macedonia | McCann Erickson Group Skopje | gold |
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Best use of Sponsorship, Event/Nightlife Marketing
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| Cosmo Bikini Bash | Russia | R&I GROUP | diploma |
| Onegin meets the Beckhams in the STOCKMANN theatre | Latvia | OMD Latvia | diploma |
| Maxima "Dreams come true" | Latvia | Alpha Baltic | diploma |
| Ice Period | Russia | OMD Media Direction | gold |
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Best use of Alternative Media (Blog, In-Game Advertising, Mobile Marketing, Screensavers, SMS (Short Message Service), Video Projections)
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| Zelta_Zivtina_The_Littles | Latvia | DDB Latvia / Cube Media | silver |
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ART DIRECTION
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Booklets, Calendars, POS materials (stickers, shelf-talkers etc.)
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| Walking Calendar | Ukraine | Graphic design studio by Yurko Gutsulyak | diploma |
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ADVERTISING CAMPAIGNS
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| Squirrels | Russia | BBDO Moscow | silver |
| Ežys incubator | Lithuania | MILK | silver |
| Kanareiki.net | Russia | Leo Burnett Moscow | diploma |
| The Way We Do It | Russia | Rodnaya Rech | diploma |
Работы украинских агентств-победителей:
Burn, Ogilvy Group
Melt, Ogilvy Group
Crocodile, Adventa Lowe
Rabbit, Adventa Lowe
Walking Calendar, Студия графического дизайна Юрка Гуцуляка
В этом году на фестиваль Golden Hammer были поданы работы из 19 стран: Германии, Беларуси, Болгарии, Чехии, Эстонии, Финляндии, Хорватии, Греции, Грузии, Македонии, Норвегии, Польши, Венгрии, Латвии, Литвы, Румынии, Словакии и Украины. 13 из вышеперечисленных стран получили награды Golden Hammer.
Креативное жюри, состоявшее из 8 членов, возглавил Kai Röffen, исполнительный креативный директор TBWA, Германия.
Главой Медиа жюри был Ian Clarke, Omnicom Media Group CEO, Великая Британия. Жюри включало 7 профессионалов.
Цифровое медиа жюри объединило 4 специалистов под руководством Darius Bagdziunas, начальника отдела по развитию внешних рынков Gaumina, Литва.
Главой Медиа жюри был Ian Clarke, Omnicom Media Group CEO, Великая Британия. Жюри включало 7 профессионалов.
Цифровое медиа жюри объединило 4 специалистов под руководством Darius Bagdziunas, начальника отдела по развитию внешних рынков Gaumina, Литва.
„Креативные люди не провоцируют кризис - они увеличивают долю рынка", - так Kai Röffen прокомментировал сложившуюся ситуацию в период спада рекламной индустрии. "Относительно работ - уровень не так высок, как ожидалось, но приемлемый, если посмотреть на текущее положение вещей в рекламе. Кроме того, на Фестивале было очень много талантливых людей".
Авторские колонки
