23jun2009
cannes lions 2009
cannes lions 2009

Cannes Lions 2009 - Серебряные призеры в номинации Direct Lions

Автор: Надежда Анатольева

THE NAVIGATIONLETTER
Type of Entry: Use of Media
Category: Flat Mailing
Title: THE NAVIGATIONLETTER
Advertiser/Client: VOLKSWAGEN
Product/Service: NAVIGATION SYSTEMS
Entrant Company: DDB GERMANY BERLIN, GERMANY
DM/Advertising Agency: DDB GERMANY BERLIN, GERMANY

Creative Credits
FOLDER MAILING
Type of Entry: Use of Media
Category: Direct Response Digital: email marketing
Title: FOLDER MAILING
Advertiser/Client: MERCEDES-BENZ DEUTSCHLAND
Product/Service: MERCEDES-BENZ SPRINTER
Entrant Company: LUKAS LINDEMANN ROSINSKI Hamburg, GERMANY
DM/Advertising Agency: LUKAS LINDEMANN ROSINSKI Hamburg, GERMANY

Creative Credits
VILLAGE WHERE NOTHING EVER HAPPENS
Type of Entry: Use of Media
Category: Direct Response Digital: e-commerce, online advertising & brand awareness
Title: VILLAGE WHERE NOTHING EVER HAPPENS
Advertiser/Client: CONECT
Product/Service: SPECIALISED COUNCIL OF PAY TV THEMATIC CHANNELS
Entrant Company: SHACKLETON Madrid, SPAIN
DM/Advertising Agency: SHACKLETON Madrid, SPAIN

Creative Credits
PEACE MIRROR
Type of Entry: Use of Media
Category: Direct Response Digital: Original use of digital
Title: PEACE MIRROR
Advertiser/Client: SHISEIDO SKINCARE
Product/Service: D-PROGRAM SKINCARE
Entrant Company: HAKUHODO KETTLE Tokyo, JAPAN
DM/Advertising Agency: HAKUHODO Tokyo, JAPAN
2nd DM/Advertising Agency: HAKUHODO KETTLE Tokyo, JAPAN

Creative Credits
TED696 PROJECT
Type of Entry: Use of Media
Category: Ambient Media
Title: TED696 PROJECT
Advertiser/Client: LION NATHAN AUSTRALIA
Product/Service: TOOHEYS EXTRA DRY 696ML
Entrant Company: BMF Sydney, AUSTRALIA
DM/Advertising Agency: BMF Sydney, AUSTRALIA

Creative Credits
STORE+ THE STORE THAT SELLS HOPE
Type of Entry: Strategy
Category: Product Launches
Title: STORE+ THE STORE THAT SELLS HOPE
Advertiser/Client: PORTUGUESE RED CROSS
Product/Service: RED CROSS DONATIONS
Entrant Company: LEO BURNETT LISBOA, PORTUGAL
DM/Advertising Agency: LEO BURNETT LISBOA, PORTUGAL
2nd DM/Advertising Agency: ARC WORLDWIDE LISBOA Lisbon, PORTUGAL

Creative Credits
THE GOMERAN WHISTLE
Type of Entry: Strategy
Category: Traffic Building
Title: THE GOMERAN WHISTLE
Advertiser/Client: WWW.BUSUU.COM
Product/Service: LANGUAGE LEARNING WEB
Entrant Company: LA DESPENSA Madrid, SPAIN
DM/Advertising Agency: LA DESPENSA Madrid, SPAIN

Creative Credits
STORE+ THE STORE THAT SELLS HOPE
Type of Entry: Product & Service
Category: Charities, Public Health & Safety & Public Awareness Messages
Title: STORE+ THE STORE THAT SELLS HOPE
Advertiser/Client: PORTUGUESE RED CROSS
Product/Service: RED CROSS DONATIONS
Entrant Company: LEO BURNETT LISBOA, PORTUGAL
DM/Advertising Agency: LEO BURNETT LISBOA, PORTUGAL

Creative Credits
WAKE UP, HUMANS!
http://work.canneslions.com/winners_media/direct/avp/00068_AVP.flv
Type of Entry: Integrated Campaigns
Category: Best Integrated Campaign Led by Direct Marketing
Title: WAKE UP, HUMANS!
Advertiser/Client: AMNESTY INTERNATIONAL
Product/Service: HUMAN RIGHTS AWARENESS
Entrant Company: AIR Brussels, BELGIUM
DM/Advertising Agency: AIR Brussels, BELGIUM

Creative Credits
YELLOW TREEHOUSE
Type of Entry: Integrated Campaigns
Category: Best Integrated Campaign Led by Direct Marketing
Title: YELLOW TREEHOUSE
Advertiser/Client: YELLOW PAGES
Product/Service: YELLOW PAGES
Entrant Company: AIM PROXIMITY Auckland, NEW ZEALAND
DM/Advertising Agency: AIM PROXIMITY Auckland, NEW ZEALAND
2nd DM/Advertising Agency: COLENSO BBDO Auckland, NEW ZEALAND

Creative Credits
VILLAGE WHERE NOTHING EVER HAPPENS
Type of Entry: Integrated Campaigns
Category: Best Integrated Campaign Led by Direct Marketing
Title: VILLAGE WHERE NOTHING EVER HAPPENS
Advertiser/Client: SPECIALIZED COUNCIL OF PAY TV THEMATIC CHANNELS
Product/Service: MIRAVETE DE LA SIERRA
Entrant Company: SHACKLETON Madrid, SPAIN
DM/Advertising Agency: SHACKLETON Madrid, SPAIN

Creative Credits
TRILLION DOLLAR CAMPAIGN
Type of Entry: Integrated Campaigns
Category: Best Integrated Campaign Led by Direct Marketing
Title: TRILLION DOLLAR CAMPAIGN
Advertiser/Client: THE ZIMBABWEAN
Product/Service: THE ZIMBABWEAN NEWSPAPER
Entrant Company: TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA
DM/Advertising Agency: TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA

Creative Credits

Агентства 
АГЕНТСТВА125
МЕДИА70
ГРУППЫ9