Cannes Lions 2009 - Серебряные призеры в номинации Direct Lions

Автор: Надежда Анатольева

THE NAVIGATIONLETTER

Creative Credits

FOLDER MAILING

Type of Entry:	Use of Media
Category:	Direct Response Digital: email marketing
Title:	FOLDER MAILING
Advertiser/Client:	MERCEDES-BENZ DEUTSCHLAND
Product/Service:	MERCEDES-BENZ SPRINTER
Entrant Company:	LUKAS LINDEMANN ROSINSKI Hamburg, GERMANY
DM/Advertising Agency:	LUKAS LINDEMANN ROSINSKI Hamburg, GERMANY

Creative Credits

VILLAGE WHERE NOTHING EVER HAPPENS

Type of Entry:	Use of Media
Category:	Direct Response Digital: e-commerce, online advertising & brand awareness
Title:	VILLAGE WHERE NOTHING EVER HAPPENS
Advertiser/Client:	CONECT
Product/Service:	SPECIALISED COUNCIL OF PAY TV THEMATIC CHANNELS
Entrant Company:	SHACKLETON Madrid, SPAIN
DM/Advertising Agency:	SHACKLETON Madrid, SPAIN

Creative Credits

PEACE MIRROR

Type of Entry:	Use of Media
Category:	Direct Response Digital: Original use of digital
Title:	PEACE MIRROR
Advertiser/Client:	SHISEIDO SKINCARE
Product/Service:	D-PROGRAM SKINCARE
Entrant Company:	HAKUHODO KETTLE Tokyo, JAPAN
DM/Advertising Agency:	HAKUHODO Tokyo, JAPAN
2nd DM/Advertising Agency:	HAKUHODO KETTLE Tokyo, JAPAN

Creative Credits

TED696 PROJECT

Creative Credits

STORE+ THE STORE THAT SELLS HOPE

Type of Entry:	Strategy
Category:	Product Launches
Title:	STORE+ THE STORE THAT SELLS HOPE
Advertiser/Client:	PORTUGUESE RED CROSS
Product/Service:	RED CROSS DONATIONS
Entrant Company:	LEO BURNETT LISBOA, PORTUGAL
DM/Advertising Agency:	LEO BURNETT LISBOA, PORTUGAL
2nd DM/Advertising Agency:	ARC WORLDWIDE LISBOA Lisbon, PORTUGAL

Creative Credits

THE GOMERAN WHISTLE

Creative Credits

STORE+ THE STORE THAT SELLS HOPE

Type of Entry:	Product & Service
Category:	Charities, Public Health & Safety & Public Awareness Messages
Title:	STORE+ THE STORE THAT SELLS HOPE
Advertiser/Client:	PORTUGUESE RED CROSS
Product/Service:	RED CROSS DONATIONS
Entrant Company:	LEO BURNETT LISBOA, PORTUGAL
DM/Advertising Agency:	LEO BURNETT LISBOA, PORTUGAL

Creative Credits

WAKE UP, HUMANS!

Type of Entry:	Integrated Campaigns
Category:	Best Integrated Campaign Led by Direct Marketing
Title:	WAKE UP, HUMANS!
Advertiser/Client:	AMNESTY INTERNATIONAL
Product/Service:	HUMAN RIGHTS AWARENESS
Entrant Company:	AIR Brussels, BELGIUM
DM/Advertising Agency:	AIR Brussels, BELGIUM

Creative Credits

YELLOW TREEHOUSE

Type of Entry:	Integrated Campaigns
Category:	Best Integrated Campaign Led by Direct Marketing
Title:	YELLOW TREEHOUSE
Advertiser/Client:	YELLOW PAGES
Product/Service:	YELLOW PAGES
Entrant Company:	AIM PROXIMITY Auckland, NEW ZEALAND
DM/Advertising Agency:	AIM PROXIMITY Auckland, NEW ZEALAND
2nd DM/Advertising Agency:	COLENSO BBDO Auckland, NEW ZEALAND

Creative Credits

VILLAGE WHERE NOTHING EVER HAPPENS

Type of Entry:	Integrated Campaigns
Category:	Best Integrated Campaign Led by Direct Marketing
Title:	VILLAGE WHERE NOTHING EVER HAPPENS
Advertiser/Client:	SPECIALIZED COUNCIL OF PAY TV THEMATIC CHANNELS
Product/Service:	MIRAVETE DE LA SIERRA
Entrant Company:	SHACKLETON Madrid, SPAIN
DM/Advertising Agency:	SHACKLETON Madrid, SPAIN

Creative Credits

TRILLION DOLLAR CAMPAIGN

Type of Entry:	Integrated Campaigns
Category:	Best Integrated Campaign Led by Direct Marketing
Title:	TRILLION DOLLAR CAMPAIGN
Advertiser/Client:	THE ZIMBABWEAN
Product/Service:	THE ZIMBABWEAN NEWSPAPER
Entrant Company:	TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA
DM/Advertising Agency:	TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA