23jun2009

Cannes Lions 2009

Cannes Lions 2009 - Призеры в номинации PR

Автор: Надежда Анатольева

PROTECTING FUTURES

Type of Entry:	Sectors & Services
Category:	Consumer Goods, including FMCG and household products
Title:	PROTECTING FUTURES
Advertiser/Client:	PROCTER & GAMBLE
Product/Service:	FEMININE HYGIENE
Entrant Company:	MS&L New York, USA
PR/Advertising Agency:	MS&L New York, USA
2nd PR/Advertising Agency:	LEO BURNETT USA Chicago, USA

Creative Credits

WORLD'S FIRST EPHEMERAL MUSEUM

Type of Entry:	Sectors & Services
Category:	Consumer Goods, including FMCG and household products
Title:	WORLD'S FIRST EPHEMERAL MUSEUM
Advertiser/Client:	DIAGEO PORTUGAL
Product/Service:	PAMPERO RUM
Entrant Company:	LEO BURNETT LISBOA, PORTUGAL
PR/Advertising Agency:	LEO BURNETT LISBOA, PORTUGAL
2nd PR/Advertising Agency:	ARC WORLDWIDE LISBOA Lisbon, PORTUGAL

Creative Credits

LOVE DISTANCE

Type of Entry:	Sectors & Services
Category:	Healthcare and Services
Title:	LOVE DISTANCE
Advertiser/Client:	SAGAMI RUBBER INDUSTRIES
Product/Service:	CONTRACEPTIVE
Entrant Company:	GT Tokyo, JAPAN
PR/Advertising Agency:	GT Tokyo, JAPAN

Creative Credits

ZURICH'S BEING SOLD

Type of Entry:	Sectors & Services
Category:	Media, Arts and Entertainment
Title:	ZURICH'S BEING SOLD
Advertiser/Client:	CABARET VOLTAIRE
Product/Service:	CABARET
Entrant Company:	SPILLMANN/FELSER/LEO BURNETT Zurich, SWITZERLAND
PR/Advertising Agency:	SPILLMANN/FELSER/LEO BURNETT Zurich, SWITZERLAND

Creative Credits

YUBARI

http://work.canneslions.com/winners_media/pr/avp/00089_AVP.flv

Type of Entry:	Sectors & Services
Category:	Travel, Tourism & Leisure
Title:	YUBARI
Advertiser/Client:	YUBARI RESORT
Product/Service:	TOWN PROMOTION
Entrant Company:	BEACON COMMUNICATIONS Tokyo, JAPAN
PR/Advertising Agency:	BEACON COMMUNICATIONS Tokyo, JAPAN

Creative Credits

BEST JOB IN THE WORLD

Type of Entry:	Sectors & Services
Category:	Travel, Tourism & Leisure
Title:	BEST JOB IN THE WORLD
Advertiser/Client:	TOURISM QUEENSLAND
Product/Service:	ISLANDS OF THE GREAT BARRIER REEF
Entrant Company:	CUMMINSNITRO Brisbane, AUSTRALIA
PR/Advertising Agency:	CUMMINSNITRO Brisbane, AUSTRALIA

Creative Credits

KHEDE KASRA

Type of Entry:	Sectors & Services
Category:	Charity and not for profit
Title:	KHEDE KASRA
Advertiser/Client:	HARIRI FOUNDATION
Product/Service:	WOMEN EMPOWERMENT PROGRAM
Entrant Company:	LEO BURNETT BEIRUT, LEBANON
PR/Advertising Agency:	LEO BURNETT BEIRUT, LEBANON

Creative Credits

SELLING HOPE

Type of Entry:	Sectors & Services
Category:	Charity and not for profit
Title:	SELLING HOPE
Advertiser/Client:	PORTUGUESE RED CROSS
Product/Service:	CHARITY AWARENESS
Entrant Company:	LEO BURNETT LISBOA, PORTUGAL
PR/Advertising Agency:	LEO BURNETT LISBOA, PORTUGAL
2nd PR/Advertising Agency:	ARC WORLDWIDE LISBOA Lisbon, PORTUGAL

Creative Credits

BRING BACK PEACE

Type of Entry:	Sectors & Services
Category:	Public Affairs
Title:	BRING BACK PEACE
Advertiser/Client:	CAMARA DE COMERCIO DE COSTA RICA/ASOCIACION DE FAMILIARES VICTIMAS DE HOMICIDIO
Product/Service:	ANTI-CRIME CAMPAIGN
Entrant Company:	DDB COSTA RICA San Jose, COSTA RICA
PR/Advertising Agency:	DDB COSTA RICA San Jose, COSTA RICA

Creative Credits

THE GREAT SCHLEP

Type of Entry:	Sectors & Services
Category:	Public Affairs
Title:	THE GREAT SCHLEP
Advertiser/Client:	JEWISH COUNCIL FOR EDUCATION AND RESEARCH
Product/Service:	PRESIDENTIAL CAMPAIGN
Entrant Company:	DROGA5 New York, USA
PR/Advertising Agency:	DROGA5 New York, USA

Creative Credits

HONEY, LET'S LICK THE PROBLEM

Type of Entry:	Sectors & Services
Category:	Corporate Responsibility and Environmental Issues
Title:	HONEY, LET'S LICK THE PROBLEM
Advertiser/Client:	THE HAAGEN-DAZS BRAND
Product/Service:	FROZEN DESSERT
Entrant Company:	KETCHUM San Francisco, USA
PR/Advertising Agency:	KETCHUM San Francisco, USA
2nd PR/Advertising Agency:	GOODBY SILVERSTEIN & PARTNERS San Francisco, USA

Creative Credits

ONE THOUSAND CASMURROS

Type of Entry:	Technique
Category:	Best Use of the Internet, Digital Media and Social Media
Title:	ONE THOUSAND CASMURROS
Advertiser/Client:	TV GLOBO
Product/Service:	TV MINI-SERIES
Entrant Company:	LIVEAD Sao Paulo, BRAZIL
PR/Advertising Agency:	LIVEAD Sao Paulo, BRAZIL

Creative Credits

BEST JOB IN THE WORLD

Type of Entry:	Technique
Category:	Best Use of the Internet, Digital Media and Social Media
Title:	BEST JOB IN THE WORLD
Advertiser/Client:	TOURISM QUEENSLAND
Product/Service:	ISLANDS OF THE GREAT BARRIER REEF
Entrant Company:	CUMMINSNITRO Brisbane, AUSTRALIA
PR/Advertising Agency:	CUMMINSNITRO Brisbane, AUSTRALIA

Creative Credits

BEAUTIFUL GAME

Type of Entry:	Technique
Category:	Best Launch or Re-launch
Title:	BEAUTIFUL GAME
Advertiser/Client:	SPORTECH
Product/Service:	THE NEW FOOTBALL POOLS
Entrant Company:	RESONATE London, UNITED KINGDOM
PR/Advertising Agency:	RESONATE London, UNITED KINGDOM

Creative Credits

PIGS ARE WORTH IT!

Type of Entry:	Technique
Category:	Best PR led integrated campaign
Title:	PIGS ARE WORTH IT!
Advertiser/Client:	BPEX
Product/Service:	PIG INDUSTRY PRICES
Entrant Company:	WEBER SHANDWICK London, UNITED KINGDOM
PR/Advertising Agency:	WEBER SHANDWICK London, UNITED KINGDOM

Creative Credits

GUINNESS RALLY

Type of Entry:	Technique
Category:	Best PR led integrated campaign
Title:	GUINNESS RALLY
Advertiser/Client:	DIAGEO-GUINNESS USA
Product/Service:	BEER
Entrant Company:	TAYLOR New York, USA
PR/Advertising Agency:	TAYLOR New York, USA

Creative Credits

EARTH HOUR

Type of Entry:	Technique
Category:	Best International PR campaign
Title:	EARTH HOUR
Advertiser/Client:	WORLD WILDLIFE FUND FOR NATURE
Product/Service:	GLOBAL WARMING AWARENESS
Entrant Company:	LEO BURNETT SYDNEY, AUSTRALIA
PR/Advertising Agency:	LEO BURNETT SYDNEY, AUSTRALIA