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1 of 3 Campaign |
| Type of Entry: |
Product & Service |
| Category: |
Retail Stores |
| Title: |
ALEXANDER MCQUEEN/PAUL SMITH |
| Advertiser/Client: |
HARVEY NICHOLS |
| Product/Service: |
HARVEY NICHOLS BRISTOL STORE |
| Entrant Company: |
DDB LONDON, UNITED KINGDOM |
| Advertising Agency: |
DDB LONDON, UNITED KINGDOM |
| Executive Creative Director: |
Jeremy Craigen |
| Copywriter: |
Grant Parker |
| Advertiser's Supervisor: |
Julia Bowe-Marketing Director/Shona Campbell-Marketing Manager/Mimi Morrish-Marketing Officer |
| Planner: |
Georgina Murray-Burton |
| Account Manager: |
Briony Small |
| Account Supervisor: |
Philip Heimann |
| Art Buyer: |
Sarah Thomson |
| Art Director: |
Grant Parker |
| Photographer: |
Giles Revell |
| Typographer: |
Pete Mould |
| English Translation of Main Headlines: |
| Aardman Animations, the home of Wallace and Gromit, has been proudly based in Bristol since the company started in 1976. It has since grown into one of the world's leading animation studios with a large presence in the Bristol community. For this campaign, Nick Park gave his triple Oscar winning characters, a make-over. The latest catwalk fashions were re-created in miniature to replace their normally unfashionable clothes, showing what impact the high-end fashion retailer, Harvey Nichols will have when the store opens in Bristol. The campaign also features Wallace's love interest, Lady Tottington in an Acorn dress by Alexander McQueen. |
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