24jun2009

cannes lions 2009

Cannes Lions 2009 - Серебряные призеры в номинации Media Lions (часть 1)

Автор: Надежда Анатольева

12 CHIMES OF THE BELL

Type of Entry:	Use of Media
Category:	Best Use of Television
Title:	12 CHIMES OF THE BELL
Advertiser/Client:	MASTERCARD
Product/Service:	MASTERCARD
Entrant Company:	UNIVERSAL McCANN Madrid, SPAIN
Media Agency:	UNIVERSAL McCANN Madrid, SPAIN

Creative Credits

CHANGED OPENING CREDITS & EPISODES

Type of Entry:	Use of Media
Category:	Best Use of Television
Title:	CHANGED OPENING CREDITS & EPISODES
Advertiser/Client:	RADIO STATION STUDIO BRUSSELS
Product/Service:	MUSIC FOR LIFE
Entrant Company:	MORTIERBRIGADE Brussels, BELGIUM
Advertising Agency:	MORTIERBRIGADE Brussels, BELGIUM

Creative Credits

IKEA-CINEMA-CATALOGUE

Type of Entry:	Use of Media
Category:	Best Use of Cinema
Title:	IKEA-CINEMA-CATALOGUE
Advertiser/Client:	IKEA AUSTRIA
Product/Service:	IKEA FURNITURE
Entrant Company:	DDB GERMANY BERLIN, GERMANY
Advertising Agency:	DDB GERMANY BERLIN, GERMANY
Media Agency:	MEDIACOM AUSTRIA Vienna, AUSTRIA

Creative Credits

LUMP

Type of Entry:	Use of Media
Category:	Best Use of Magazines
Title:	LUMP
Advertiser/Client:	DUBAI HEALTHCARE CITY
Product/Service:	BREAST CANCER SELF EXAMINATION
Entrant Company:	IMPACT PLUS (BBDO) Dubai, UNITED ARAB EMIRATES
Advertising Agency:	IMPACT PLUS (BBDO) Dubai, UNITED ARAB EMIRATES
Media Agency:	OMD Dubai, UNITED ARAB EMIRATES

Creative Credits

GRAZIA INSIDE

Type of Entry:	Use of Media
Category:	Best Use of Magazines
Title:	GRAZIA INSIDE
Advertiser/Client:	WESTFIELD
Product/Service:	SHOPPING CENTRE
Entrant Company:	ARENA BLM London, UNITED KINGDOM
Media Agency:	ARENA BLM London, UNITED KINGDOM

Creative Credits

WILD TRAPPED ANIMALS

Type of Entry:	Use of Media
Category:	Best Use of Outdoor
Title:	WILD TRAPPED ANIMALS
Advertiser/Client:	PRESERVEPLANET.ORG
Product/Service:	CONSERVATIONIST FOUNDATION
Entrant Company:	DDB COSTA RICA San JosГc, COSTA RICA
Advertising Agency:	DDB COSTA RICA San JosГc, COSTA RICA
Media Agency:	OMD San Jose, COSTA RICA

Creative Credits

IMPOSSIBLE GOALKEEPER

Type of Entry:	Use of Media
Category:	Best Use of Ambient Media: Large Scale
Title:	IMPOSSIBLE GOALKEEPER
Advertiser/Client:	ADIDAS
Product/Service:	ADIDAS FOOTBALL
Entrant Company:	TBWA\GERMANY Berlin, GERMANY
Advertising Agency:	TBWA\GERMANY (180\TBWA) Berlin, GERMANY
Media Agency:	CARAT HAMBURG & CO MEDIA-SERVICE Hamburg, GERMANY

Creative Credits

LIVE AD

Type of Entry:	Use of Media
Category:	Best Use of Special Events and Stunt/Live Advertising
Title:	LIVE AD
Advertiser/Client:	HONDA
Product/Service:	HONDA ACCORD
Entrant Company:	STARCOM MEDIAVEST GROUP London, UNITED KINGDOM
Advertising Agency:	4 CREATIVE London, UNITED KINGDOM
Media Agency:	STARCOM MEDIAVEST GROUP London, UNITED KINGDOM

Creative Credits

HUMAN RACE

Type of Entry:	Use of Media
Category:	Best Use of Special Events and Stunt/Live Advertising
Title:	HUMAN RACE
Advertiser/Client:	NIKE
Product/Service:	NIKE+
Entrant Company:	R/GA New York, USA
Advertising Agency:	R/GA New York, USA

Creative Credits

DANCE

Type of Entry:	Use of Media
Category:	Best Use of Special Events and Stunt/Live Advertising
Title:	DANCE
Advertiser/Client:	T-MOBILE
Product/Service:	T-MOBILE
Entrant Company:	SAATCHI & SAATCHI London, UNITED KINGDOM
Advertising Agency:	SAATCHI & SAATCHI London, UNITED KINGDOM
Media Agency:	MEDIACOM London, UNITED KINGDOM

Creative Credits

EBAY ATTACK

Type of Entry:	Use of Media
Category:	Best Use of Internet
Title:	EBAY ATTACK
Advertiser/Client:	AMNESTY INTERNATIONAL
Product/Service:	HUMAN RIGHTS
Entrant Company:	walker ZГ?rich, SWITZERLAND
Advertising Agency:	walker ZГ?rich, SWITZERLAND

Creative Credits

CLEAN THE COMMENTS

Type of Entry:	Use of Media
Category:	Best Use of Internet
Title:	CLEAN THE COMMENTS
Advertiser/Client:	SCHESTOWITZ
Product/Service:	COLGATE PROFESSIONAL CLEAN
Entrant Company:	SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, ISRAEL
Advertising Agency:	SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, ISRAEL

Creative Credits

STEALTH SOUND

Type of Entry:	Use of Media
Category:	Best Use of Other Digital Media including mobile devices
Title:	STEALTH SOUND
Advertiser/Client:	FANTA/COCA-COLA
Product/Service:	FANTA
Entrant Company:	OGILVY LONDON, UNITED KINGDOM
Advertising Agency:	OGILVY LONDON, UNITED KINGDOM
Media Agency:	VIZEUM UK London, UNITED KINGDOM

Creative Credits

GOSSIP GIRL

Type of Entry:	Use of Media
Category:	Best Use of Other Digital Media including mobile devices
Title:	GOSSIP GIRL
Advertiser/Client:	THE CW NETWORK
Product/Service:	TELEVISION PROGRAMME
Entrant Company:	OMD New York, USA
Advertising Agency:	RINGLEADER DIGITAL New York, USA
2nd Advertising Agency:	MANGO MOBILE New York, USA
Media Agency:	OMD New York, USA

Creative Credits

LET IT RING

Type of Entry:	Use of Media
Category:	Best Use of Other Digital Media including mobile devices
Title:	LET IT RING
Advertiser/Client:	OVK/PARENTS OF CHILD ROAD VICTIMS
Product/Service:	ROAD SAFETY MESSAGE
Entrant Company:	HAPPINESS BRUSSELS, BELGIUM
Advertising Agency:	HAPPINESS BRUSSELS, BELGIUM

Creative Credits

AUSTRALIA'S MOST LOVED SONGS

Type of Entry:	Use of Media
Category:	Best Use of Sponsorship
Title:	AUSTRALIA'S MOST LOVED SONGS
Advertiser/Client:	McDONALD'S
Product/Service:	AUSTRALIAN IDOL
Entrant Company:	OMD Sydney, AUSTRALIA
Media Agency:	OMD Sydney, AUSTRALIA

Creative Credits

LET'S GROW

Type of Entry:	Use of Media
Category:	Best Use of Sponsorship
Title:	LET'S GROW
Advertiser/Client:	MORRISONS
Product/Service:	SUPERMARKETS
Entrant Company:	MEDIAEDGE:CIA London, UNITED KINGDOM
Media Agency:	MEDIAEDGE:CIA London, UNITED KINGDOM

Creative Credits

WATCH YOUR OWN HEART ATTACK

Type of Entry:	Use of Mixed Media
Category:	Use of Mixed Media
Title:	WATCH YOUR OWN HEART ATTACK
Advertiser/Client:	BRITISH HEART FOUNDATION
Product/Service:	HEART & CIRCULATORY DISEASE CHARITY
Entrant Company:	GREY London, UNITED KINGDOM
Advertising Agency:	GREY London, UNITED KINGDOM
Media Agency:	PHD MEDIA London, UNITED KINGDOM

Creative Credits

TO SHAVE OR NOT

Type of Entry:	Product & Service
Category:	Fast Moving Consumer Goods
Title:	TO SHAVE OR NOT
Advertiser/Client:	GILLETTE & PROCTER & GAMBLE
Product/Service:	GILLETTE MACH 3
Entrant Company:	MEDIACOM MEDIA INDIA Mumbai, INDIA
Media Agency:	MEDIACOM MEDIA INDIA Mumbai, INDIA

Creative Credits

WORLD'S FIRST EPHEMERAL MUSEUM

Type of Entry:	Product & Service
Category:	Fast Moving Consumer Goods
Title:	WORLD'S FIRST EPHEMERAL MUSEUM
Advertiser/Client:	DIAGEO PORTUGAL
Product/Service:	PAMPERO RUM
Entrant Company:	LEO BURNETT LISBOA, PORTUGAL
Advertising Agency:	LEO BURNETT LISBOA, PORTUGAL
2nd Advertising Agency:	ARC WORLDWIDE LISBOA Lisbon, PORTUGAL

Creative Credits

REINVENTING THE MAGAZINE

Type of Entry:	Product & Service
Category:	Cars & Automotive Services
Title:	REINVENTING THE MAGAZINE
Advertiser/Client:	LEXUS USA
Product/Service:	2010 LEXUS RX
Entrant Company:	TEAM ONE El Segundo, USA
Advertising Agency:	TEAM ONE El Segundo, USA

Creative Credits

WE LIVE TO TELL STORIES

Type of Entry:	Product & Service
Category:	Cars & Automotive Services
Title:	WE LIVE TO TELL STORIES
Advertiser/Client:	LAND ROVER
Product/Service:	LAND ROVER
Entrant Company:	WUNDERMAN BRAZIL Sao Paulo, BRAZIL
Advertising Agency:	WUNDERMAN BRAZIL Sao Paulo, BRAZIL

Creative Credits

DANCE

Type of Entry:	Product & Service
Category:	Commercial Public Services
Title:	DANCE
Advertiser/Client:	T-MOBILE
Product/Service:	T-MOBILE
Entrant Company:	MEDIACOM London, UNITED KINGDOM
Advertising Agency:	SAATCHI & SAATCHI London, UNITED KINGDOM
2nd Advertising Agency:	FREUD COMMUNICATIONS London, UNITED KINGDOM
Media Agency:	MEDIACOM London, UNITED KINGDOM

Creative Credits

THE WORLDВ?S FIRST IN-EAR COMMERCIAL

Type of Entry:	Product & Service
Category:	Healthcare & Medical
Title:	THE WORLDВ?S FIRST IN-EAR COMMERCIAL
Advertiser/Client:	NEUROTH
Product/Service:	HEARING AID CHECK
Entrant Company:	JUNG von MATT Vienna, AUSTRIA
Advertising Agency:	JUNG von MATT Vienna, AUSTRIA

Creative Credits

GOSSIP GIRL

Type of Entry:	Product & Service
Category:	Publications & Media
Title:	GOSSIP GIRL
Advertiser/Client:	THE CW NETWORK
Product/Service:	GOSSIP GIRL TELEVISION PROGRAMME
Entrant Company:	OMD New York, USA
Advertising Agency:	RINGLEADER DIGITAL New York, USA
2nd Advertising Agency:	MANGO MOBILE New York, USA
Media Agency:	OMD New York, USA