24jun2009

Cannes Lions 2009

Cannes Lions 2009 - Золотые призеры в номинации Media Lions

Автор: Надежда Анатольева

DYNAMIC OVERLAYS

Type of Entry:	Use of Media
Category:	Best Use of Television
Title:	DYNAMIC OVERLAYS
Advertiser/Client:	LA SIRENA
Product/Service:	DEPARTMENT STORES
Entrant Company:	PAGES BBDO Santo Domingo, DOMINICAN REPUBLIC
Advertising Agency:	PAGES BBDO Santo Domingo, DOMINICAN REPUBLIC
Media Agency:	OMD DOMINICANA Santo Domingo, DOMINICAN REPUBLIC

Creative Credits

CEILING CINEMA

Type of Entry:	Use of Media
Category:	Best Use of Cinema
Title:	CEILING CINEMA
Advertiser/Client:	NISSAN CENTER EUROPE
Product/Service:	NISSAN MICRA C+C CABRIO
Entrant Company:	TBWA\GERMANY Berlin, GERMANY
Advertising Agency:	TBWA\GERMANY DГ?sseldorf, GERMANY

Creative Credits

REINVENTING THE MAGAZINE

Type of Entry:	Use of Media
Category:	Best Use of Magazines
Title:	REINVENTING THE MAGAZINE
Advertiser/Client:	LEXUS USA
Product/Service:	2010 LEXUS RX
Entrant Company:	TEAM ONE El Segundo, USA
Advertising Agency:	TEAM ONE El Segundo, USA

Creative Credits

BE THE NEWS

Type of Entry:	Use of Media
Category:	Best Use of Newspapers
Title:	BE THE NEWS
Advertiser/Client:	NISSAN
Product/Service:	NISSAN
Entrant Company:	LEW'LARA\TBWA Sao Paulo, BRAZIL
Advertising Agency:	LEW'LARA\TBWA Sao Paulo, BRAZIL

Creative Credits

THE WORLD IS NOISY ENOUGH

Type of Entry:	Use of Media
Category:	Best Use of Outdoor
Title:	THE WORLD IS NOISY ENOUGH
Advertiser/Client:	AEG ELECTROLUX
Product/Service:	WASHING MACHINES
Entrant Company:	ZENITHOPTIMEDIA INTERNATIONAL London, UNITED KINGDOM
Media Agency:	ZENITHOPTIMEDIA INTERNATIONAL London, UNITED KINGDOM

Creative Credits

CHECK THEM

Type of Entry:	Use of Media
Category:	Best Use of Ambient Media: Small Scale
Title:	CHECK THEM
Advertiser/Client:	VERITAS SPIRITI
Product/Service:	TESTICULAR CANCER AWARENESS
Entrant Company:	McCANN ERICKSON GROUP SKOPJE, MACEDONIA
Advertising Agency:	McCANN ERICKSON GROUP SKOPJE, MACEDONIA

Creative Credits

REVERSE GRAFFITI PROJECT

Type of Entry:	Use of Media
Category:	Best Use of Ambient Media: Large Scale
Title:	REVERSE GRAFFITI PROJECT
Advertiser/Client:	THE CLOROX COMPANY
Product/Service:	GREEN WORKS NATURAL CLEANER
Entrant Company:	DDB WEST San Francisco, USA
Advertising Agency:	DDB WEST San Francisco, USA

Creative Credits

THE MISSING 'H'

Type of Entry:	Use of Media
Category:	Best Use of Special Events and Stunt/Live Advertising
Title:	THE MISSING 'H'
Advertiser/Client:	FOOTBALL FEDERATION AUSTRALIA
Product/Service:	INTERNATIONAL FOOTBALL
Entrant Company:	LOWE SYDNEY, AUSTRALIA
Advertising Agency:	LOWE SYDNEY, AUSTRALIA

Creative Credits

BANNER CONCERTS

Type of Entry:	Use of Media
Category:	Best Use of Internet
Title:	BANNER CONCERTS
Advertiser/Client:	AXION
Product/Service:	YOUTH BANKING
Entrant Company:	BOONDOGGLE Leuven, BELGIUM
Advertising Agency:	BOONDOGGLE Leuven, BELGIUM
Media Agency:	FASTBRIDGE Brussels, BELGIUM

Creative Credits

WHOPPER SACRIFICE

Type of Entry:	Use of Media
Category:	Best Use of Internet
Title:	WHOPPER SACRIFICE
Advertiser/Client:	BURGER KING
Product/Service:	BURGER KING
Entrant Company:	CRISPIN PORTER + BOGUSKY Boulder, USA
Advertising Agency:	CRISPIN PORTER + BOGUSKY Boulder, USA
Media Agency:	VML New York, USA

Creative Credits

WISH I COULD BE TRUE TO MYSELF

Type of Entry:	Use of Media
Category:	Best Use of Other Digital Media including mobile devices
Title:	WISH I COULD BE TRUE TO MYSELF
Advertiser/Client:	SONY MUSIC ASSOCIATED RECORDS
Product/Service:	JUJU FEAT. SPONTANIA
Entrant Company:	DENTSU Tokyo, JAPAN
Advertising Agency:	DENTSU Tokyo, JAPAN
2nd Advertising Agency:	ROBOT COMMUNICATIONS Tokyo, JAPAN

Creative Credits

STRAUCHANIE SPONSORSHIP

Type of Entry:	Use of Media
Category:	Best Use of Sponsorship
Title:	STRAUCHANIE SPONSORSHIP
Advertiser/Client:	MARS
Product/Service:	MARS CHOCOLATE BAR
Entrant Company:	STARCOM MELBOURNE, AUSTRALIA
Media Agency:	STARCOM MELBOURNE, AUSTRALIA

Creative Credits

FROM GIOVANNI TO DONGIOVANNI

Type of Entry:	Use of Mixed Media
Category:	Use of Mixed Media
Title:	FROM GIOVANNI TO DONGIOVANNI
Advertiser/Client:	NESTLГ%
Product/Service:	BACI PERUGINA CHOCOLATE
Entrant Company:	ARMANDO TESTA Turin, ITALY
Advertising Agency:	ARMANDO TESTA Turin, ITALY
Media Agency:	MAXUS Milan, ITALY

Creative Credits

TO SHAVE OR NOT

Type of Entry:	Use of Mixed Media
Category:	Use of Mixed Media
Title:	TO SHAVE OR NOT
Advertiser/Client:	GILLETTE PROCTER & GAMBLE
Product/Service:	GILLETTE MACH 3
Entrant Company:	MEDIACOM MEDIA INDIA Mumbai, INDIA
Media Agency:	MEDIACOM MEDIA INDIA Mumbai, INDIA

Creative Credits

AYGO CAR DANCE PARTY

Type of Entry:	Use of Mixed Media
Category:	Use of Mixed Media
Title:	AYGO CAR DANCE PARTY
Advertiser/Client:	TOYOTA
Product/Service:	TOYOTA AYGO
Entrant Company:	HAPPINESS BRUSSELS, BELGIUM
Advertising Agency:	HAPPINESS BRUSSELS, BELGIUM

Creative Credits

TRILLION DOLLAR CAMPAIGN

Type of Entry:	Use of Mixed Media
Category:	Use of Mixed Media
Title:	TRILLION DOLLAR CAMPAIGN
Advertiser/Client:	THE ZIMBABWEAN
Product/Service:	THEZIMBABWEAN NEWSPAPER, THEZIMBABWEAN.CO.UK
Entrant Company:	TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA
Advertising Agency:	TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA

Creative Credits

AYGO CAR DANCE PARTY

Type of Entry:	Product & Service
Category:	Cars & Automotive Services
Title:	AYGO CAR DANCE PARTY
Advertiser/Client:	TOYOTA
Product/Service:	TOYOTA AYGO
Entrant Company:	HAPPINESS BRUSSELS, BELGIUM
Advertising Agency:	HAPPINESS BRUSSELS, BELGIUM

Creative Credits

THE BEST JOB IN THE WORLD

Type of Entry:	Product & Service
Category:	Travel, Entertainment & Leisure
Title:	THE BEST JOB IN THE WORLD
Advertiser/Client:	TOURISM QUEENSLAND
Product/Service:	GREAT BARRIER REEF
Entrant Company:	CUMMINSNITRO Brisbane, AUSTRALIA
Advertising Agency:	CUMMINSNITRO Brisbane, AUSTRALIA
Media Agency:	MITCHELL & PARTNERS Fortitude Valley, AUSTRALIA

Creative Credits

SUSTAINABILITY

Type of Entry:	Product & Service
Category:	Retail And E-Commerce, including Restaurants
Title:	SUSTAINABILITY
Advertiser/Client:	WALMART
Product/Service:	RETAIL STORE
Entrant Company:	MEDIAVEST USA New York, USA
Media Agency:	MEDIAVEST USA New York, USA

Creative Credits

TRILLION DOLLAR CAMPAIGN

Type of Entry:	Product & Service
Category:	Publications & Media
Title:	TRILLION DOLLAR CAMPAIGN
Advertiser/Client:	THE ZIMBABWEAN
Product/Service:	THE ZIMBABWEAN NEWSPAPER
Entrant Company:	TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA
Advertising Agency:	TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA